Please use this identifier to cite or link to this item: https://hdl.handle.net/1959.11/9121
Title: Products and branding innovations in the Australian beef marketing system
Contributor(s): Morales, Luis Emilio (author); Griffith, Garry (author)orcid ; Wright, Victor (author); Fleming, Euan (author); Umberger, Wendy (author)
Publication Date: 2008
Handle Link: https://hdl.handle.net/1959.11/9121
Abstract: Meat Standards Australia (MSA) represents a new beef classification system, derived from consumer preferences, which allows classifying beef in interesting ways to consumers and creates the basis for product differentiation and branding. Currently, branding of beef cuts occurs on a limited scale; however, research has revealed clear segmentation across consumers and premiums for preferred products in niche markets. The objective of this study is to identify the potential for large-scale differentiation and branding in the Australian beef marketing system and how this may best be done given the structure of the supply chain.
Publication Type: Conference Publication
Conference Name: AARES 2008: 52nd Annual Conference of the Australian Agricultural and Resource Economics Society, Canberra, Australia, 5th - 8th February, 2008
Source of Publication: Proceedings of the 52nd Annual Conference of the Australian Agricultural and Resource Economics Society
Publisher: AARES: Australian Agricultural and Resource Economics Society
Place of Publication: Online
Field of Research (FOR): 150501 Consumer-Oriented Product or Service Development
140201 Agricultural Economics
HERDC Category Description: E2 Non-Refereed Scholarly Conference Publication
Other Links: http://ageconsearch.umn.edu/bitstream/5993/2/cp08mo02.pdf
http://purl.umn.edu/5993
Statistics to Oct 2018: Visitors: 202
Views: 227
Downloads: 0
Appears in Collections:Conference Publication
UNE Business School

Files in This Item:
2 files
File Description SizeFormat 
Show full item record

Page view(s)

174
checked on Mar 21, 2019
Google Media

Google ScholarTM

Check

SCOPUSTM   
Citations

 

WEB OF SCIENCETM
Citations

 

Items in Research UNE are protected by copyright, with all rights reserved, unless otherwise indicated.