Please use this identifier to cite or link to this item: https://hdl.handle.net/1959.11/9121
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dc.contributor.authorMorales, Luis Emilioen
dc.contributor.authorGriffith, Garryen
dc.contributor.authorWright, Victoren
dc.contributor.authorFleming, Euanen
dc.contributor.authorUmberger, Wendyen
dc.date.accessioned2012-01-09T15:01:00Z
dc.date.issued2008en
dc.identifier.citationProceedings of the 52nd Annual Conference of the Australian Agricultural and Resource Economics Societyen
dc.identifier.urihttps://hdl.handle.net/1959.11/9121en
dc.description.abstractMeat Standards Australia (MSA) represents a new beef classification system, derived from consumer preferences, which allows classifying beef in interesting ways to consumers and creates the basis for product differentiation and branding. Currently, branding of beef cuts occurs on a limited scale; however, research has revealed clear segmentation across consumers and premiums for preferred products in niche markets. The objective of this study is to identify the potential for large-scale differentiation and branding in the Australian beef marketing system and how this may best be done given the structure of the supply chain.en
dc.languageenen
dc.publisherAARES: Australian Agricultural and Resource Economics Societyen
dc.relation.ispartofProceedings of the 52nd Annual Conference of the Australian Agricultural and Resource Economics Societyen
dc.titleProducts and branding innovations in the Australian beef marketing systemen
dc.typeConference Publicationen
dc.relation.conferenceAARES 2008: 52nd Annual Conference of the Australian Agricultural and Resource Economics Society, Canberra, Australia, 5th - 8th February, 2008en
dc.subject.keywordsConsumer-Oriented Product or Service Developmenten
dc.subject.keywordsAgricultural Economicsen
local.contributor.firstnameLuis Emilioen
local.contributor.firstnameGarryen
local.contributor.firstnameVictoren
local.contributor.firstnameEuanen
local.contributor.firstnameWendyen
local.subject.for2008150501 Consumer-Oriented Product or Service Developmenten
local.subject.for2008140201 Agricultural Economicsen
local.subject.seo2008910209 Preference, Behaviour and Welfareen
local.subject.seo2008910201 Consumptionen
local.profile.schoolUNE Business Schoolen
local.profile.schoolUNE Business Schoolen
local.profile.schoolUNE Business Schoolen
local.profile.schoolUNE Business Schoolen
local.profile.emaillmorales@une.edu.auen
local.profile.emailggriffit@une.edu.auen
local.profile.emailvwright5@une.edu.auen
local.profile.emailefleming@une.edu.auen
local.output.categoryE2en
local.record.placeauen
local.record.institutionUniversity of New Englanden
local.identifier.epublicationsrecordune-20110223-094724en
local.publisher.placeOnlineen
local.contributor.lastnameMoralesen
local.contributor.lastnameGriffithen
local.contributor.lastnameWrighten
local.contributor.lastnameFlemingen
local.contributor.lastnameUmbergeren
dc.identifier.staffune-id:lmoralesen
dc.identifier.staffune-id:ggriffiten
dc.identifier.staffune-id:vwright5en
dc.identifier.staffune-id:eflemingen
local.profile.orcid0000-0001-6935-9634en
local.profile.orcid0000-0002-5276-6222en
local.profile.roleauthoren
local.profile.roleauthoren
local.profile.roleauthoren
local.profile.roleauthoren
local.profile.roleauthoren
local.identifier.unepublicationidune:9311en
dc.identifier.academiclevelAcademicen
dc.identifier.academiclevelAcademicen
dc.identifier.academiclevelAcademicen
dc.identifier.academiclevelAcademicen
local.title.maintitleProducts and branding innovations in the Australian beef marketing systemen
local.output.categorydescriptionE2 Non-Refereed Scholarly Conference Publicationen
local.relation.urlhttp://ageconsearch.umn.edu/bitstream/5993/2/cp08mo02.pdfen
local.relation.urlhttp://purl.umn.edu/5993en
local.conference.detailsAARES 2008: 52nd Annual Conference of the Australian Agricultural and Resource Economics Society, Canberra, Australia, 5th - 8th February, 2008en
local.description.statisticsepubsVisitors: 202<br />Views: 227<br />Downloads: 0en
local.search.authorMorales, Luis Emilioen
local.search.authorGriffith, Garryen
local.search.authorWright, Victoren
local.search.authorFleming, Euanen
local.search.authorUmberger, Wendyen
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