Please use this identifier to cite or link to this item: https://hdl.handle.net/1959.11/9741
Title: The Core Competences and Strategic Management of Raffles - A Case Study of Singapore Hotel Industry
Contributor(s): Sun, Lan  (author)
Publication Date: 2011
Open Access: Yes
Handle Link: https://hdl.handle.net/1959.11/9741
Open Access Link: http://www.ijimt.org/papers/143-M549.pdfOpen Access Link
Abstract: The Hotel industry has been dramatically driven by tourism industry during the past few decades. Facing an intensive global competition, hotels are required to offer not just a place to live, but a kind of customer satisfaction through standardized services. Raffles Hotel Singapore is one of the interesting cases within the luxury hotels sector. Being a leader in the upscale hotel industry, it stands in a unique position, but still faces competitions from its rivalries. This paper performed a SWOT analysis, identifying the external and internal business environment of the Singapore Hotel Industry; the core competences of the Raffles; the strategic directions and the implementation of the key strategies. The aim is to improve the efficiency of Singapore Hotel Industry and address the Hotel Industry sustainability in facing a new challenge.
Publication Type: Conference Publication
Conference Details: ICIIM 2011: International Conference on Innovation and Information Management, Chengdu, China, 14th - 15th January, 2011
Source of Publication: International Journal of Innovation, Management and Technology, 2(4), p. 270-273
Publisher: International Association of Computer Science and Information Technology (IACSIT)
Place of Publication: Singapore
ISSN: 2010-0248
Fields of Research (FoR) 2008: 150310 Organisation and Management Theory
150402 Hospitality Management
150307 Innovation and Technology Management
Socio-Economic Objective (SEO) 2008: 910406 Technological and Organisational Innovation
910402 Management
Peer Reviewed: Yes
HERDC Category Description: E1 Refereed Scholarly Conference Publication
Appears in Collections:Conference Publication
UNE Business School

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