Please use this identifier to cite or link to this item:
https://hdl.handle.net/1959.11/9741
Title: | The Core Competences and Strategic Management of Raffles - A Case Study of Singapore Hotel Industry | Contributor(s): | Sun, Lan (author) | Publication Date: | 2011 | Open Access: | Yes | Handle Link: | https://hdl.handle.net/1959.11/9741 | Open Access Link: | http://www.ijimt.org/papers/143-M549.pdf | Abstract: | The Hotel industry has been dramatically driven by tourism industry during the past few decades. Facing an intensive global competition, hotels are required to offer not just a place to live, but a kind of customer satisfaction through standardized services. Raffles Hotel Singapore is one of the interesting cases within the luxury hotels sector. Being a leader in the upscale hotel industry, it stands in a unique position, but still faces competitions from its rivalries. This paper performed a SWOT analysis, identifying the external and internal business environment of the Singapore Hotel Industry; the core competences of the Raffles; the strategic directions and the implementation of the key strategies. The aim is to improve the efficiency of Singapore Hotel Industry and address the Hotel Industry sustainability in facing a new challenge. | Publication Type: | Conference Publication | Conference Details: | ICIIM 2011: International Conference on Innovation and Information Management, Chengdu, China, 14th - 15th January, 2011 | Source of Publication: | International Journal of Innovation, Management and Technology, 2(4), p. 270-273 | Publisher: | International Association of Computer Science and Information Technology (IACSIT) | Place of Publication: | Singapore | ISSN: | 2010-0248 | Fields of Research (FoR) 2008: | 150310 Organisation and Management Theory 150402 Hospitality Management 150307 Innovation and Technology Management |
Socio-Economic Objective (SEO) 2008: | 910406 Technological and Organisational Innovation 910402 Management |
Peer Reviewed: | Yes | HERDC Category Description: | E1 Refereed Scholarly Conference Publication |
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Appears in Collections: | Conference Publication UNE Business School |
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