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Title: Teaching Business English
Contributor(s): Zhang, Zuocheng  (author)orcid 
Publication Date: 2013
DOI: 10.1002/9781405198431.wbeal1152
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Abstract: Teaching business English is an important growth area in English-language teaching. It involves understanding three key facets: business, business English, and teaching business English. These aspects will be dealt with in turn below. Business can be understood narrowly as commercial transactions (Zorn & Simpson, 2009). Broadly, it refers to a wide range of "economic, public, and social activities such as trade, management, fi nance, marketing, tourism, journalism, and law" (Chen & Wang, 2009, p. 5) or "a range of contexts in which members of various kinds of organisations interact to achieve business, organisational or relationship goals" (Zorn & Simpson, 2009, p. 32). As these understandings specify the wide range of business contexts in which English can be used, they may help in pinning down the scope of business English and the teaching of business English.
Publication Type: Entry In Reference Work
Source of Publication: The Encyclopedia of Applied Linguistics
Publisher: Wiley-Blackwell
Place of Publication: Chichester, United Kingdom
ISBN: 9781405198431
Field of Research (FOR): 130207 LOTE, ESL and TESOL Curriculum and Pedagogy (excl Maori)
200401 Applied Linguistics and Educational Linguistics
200303 English as a Second Language
HERDC Category Description: N Entry In Reference Work
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Appears in Collections:Entry In Reference Work
School of Education

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