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https://hdl.handle.net/1959.11/9367| Title: | Poker Machine Wars: Social Responsibility and Marketing | Contributor(s): | Valenzuela, Fredy (author); Fisher, Josie A (author) |
Publication Date: | 2011 | Handle Link: | https://hdl.handle.net/1959.11/9367 | Abstract: | The paper discusses the "business" of poker machines in Australian casinos, clubs and hotels and the role that marketing has played in this controversial issue. In particular, the paper focus on proposed legislation that aims at reducing the amount of money problem gamblers spend on poker machines. First, the paper discusses the role of marketing in promoting poker machine gambling. Then the paper moves to analyse the role of key stakeholders, such as, gambling venues, sporting associations and the gamblers themselves. Finally the paper discusses some social responsibility implications. | Publication Type: | Conference Publication | Conference Details: | IBRC 2011: 15th International Business Research Conference, Sydney, Australia, 21st - 23rd November, 2011 | Source of Publication: | 15th International Business Research Conference Proceedings, p. 1-10 | Publisher: | World Business Institute | Place of Publication: | Melbourne, Australia | Fields of Research (FoR) 2008: | 150503 Marketing Management (incl Strategy and Customer Relations) | Socio-Economic Objective (SEO) 2008: | 970115 Expanding Knowledge in Commerce, Management, Tourism and Services | Peer Reviewed: | Yes | HERDC Category Description: | E1 Refereed Scholarly Conference Publication | Publisher/associated links: | http://www.wbiconpro.com/514-Fredy-Roberto.pdf http://www.wbiconpro.com/SYDNEYMArkNOV2011.htm |
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| Appears in Collections: | Conference Publication |
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