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Please use this identifier to cite or link to this item: https://hdl.handle.net/1959.11/9367
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dc.contributor.authorValenzuela, Fredyen
dc.contributor.authorFisher, Josie Aen
local.source.editorEditor(s): Tanzil Hoqueen
dc.date.accessioned2012-02-03T13:17:00Z-
dc.date.issued2011-
dc.identifier.citation15th International Business Research Conference Proceedings, p. 1-10en
dc.identifier.isbn9780980827958en
dc.identifier.urihttps://hdl.handle.net/1959.11/9367-
dc.description.abstractThe paper discusses the "business" of poker machines in Australian casinos, clubs and hotels and the role that marketing has played in this controversial issue. In particular, the paper focus on proposed legislation that aims at reducing the amount of money problem gamblers spend on poker machines. First, the paper discusses the role of marketing in promoting poker machine gambling. Then the paper moves to analyse the role of key stakeholders, such as, gambling venues, sporting associations and the gamblers themselves. Finally the paper discusses some social responsibility implications.en
dc.languageenen
dc.publisherWorld Business Instituteen
dc.relation.ispartof15th International Business Research Conference Proceedingsen
dc.titlePoker Machine Wars: Social Responsibility and Marketingen
dc.typeConference Publicationen
dc.relation.conferenceIBRC 2011: 15th International Business Research Conferenceen
dc.subject.keywordsMarketing Management (incl Strategy and Customer Relations)en
local.contributor.firstnameFredyen
local.contributor.firstnameJosie Aen
local.subject.for2008150503 Marketing Management (incl Strategy and Customer Relations)en
local.subject.seo2008970115 Expanding Knowledge in Commerce, Management, Tourism and Servicesen
local.profile.schoolUNE Business Schoolen
local.profile.schoolUNE Business Schoolen
local.profile.emailfvalenz2@une.edu.auen
local.profile.emailjfisher@une.edu.auen
local.output.categoryE1en
local.record.placeauen
local.record.institutionUniversity of New Englanden
local.identifier.epublicationsrecordune-20111130-114552en
local.date.conference21st - 23rd November, 2011en
local.conference.placeSydney, Australiaen
local.publisher.placeMelbourne, Australiaen
local.identifier.runningnumberPaper Number 514en
local.format.startpage1en
local.format.endpage10en
local.peerreviewedYesen
local.title.subtitleSocial Responsibility and Marketingen
local.contributor.lastnameValenzuelaen
local.contributor.lastnameFisheren
dc.identifier.staffune-id:fvalenz2en
dc.identifier.staffune-id:jfisheren
local.profile.orcid0000-0002-4828-6410en
local.profile.roleauthoren
local.profile.roleauthoren
local.identifier.unepublicationidune:9558en
dc.identifier.academiclevelAcademicen
dc.identifier.academiclevelAcademicen
local.title.maintitlePoker Machine Warsen
local.output.categorydescriptionE1 Refereed Scholarly Conference Publicationen
local.relation.urlhttp://www.wbiconpro.com/514-Fredy-Roberto.pdfen
local.relation.urlhttp://www.wbiconpro.com/SYDNEYMArkNOV2011.htmen
local.conference.detailsIBRC 2011: 15th International Business Research Conference, Sydney, Australia, 21st - 23rd November, 2011en
local.search.authorValenzuela, Fredyen
local.search.authorFisher, Josie Aen
local.uneassociationUnknownen
local.year.published2011en
local.date.start2011-11-21-
local.date.end2011-11-23-
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