Please use this identifier to cite or link to this item: https://hdl.handle.net/1959.11/5303
Title: Consumers Continued Usage of Internet Banking: Australian Context
Contributor(s): Adapa, Sujana  (author)orcid ; Rindfleish, Jennifer M  (author); Cooksey, Ray W  (author); Valenzuela, Fredy  (author)
Publication Date: 2009
Handle Link: https://hdl.handle.net/1959.11/5303
Abstract: The purpose of this paper is to investigate the impact of technology, channel, social and value dimensions on the continued usage of internet banking by consumers' in Australian context controlling for demographic characteristics. It is only recently that researchers realized the need to study post adoption behaviour of consumers. Therefore, the present study highlights the factors that determine the consumers' continued usage of internet banking in Australian context. Data were obtained from 372 internet banking users in Sydney through a mall intercept survey and subjected to hierarchical multiple regression analyses. Results obtained reveal that continued usage of internet banking will exhibit no differences on the basis of the demographic characteristics and social dimensions. Technology (attraction to usability and attraction to trialability), channel (perceived safety and perceived specialty) and value dimensions positively and significantly relate to the continued usage of internet banking.
Publication Type: Conference Publication
Conference Name: ANZMAC Annual Sustainable Management and Marketing Conference 2009: Sustainable Management and Marketing, Melbourne, Australia, 30th November - 2nd December, 2009
Conference Details: ANZMAC Annual Sustainable Management and Marketing Conference 2009: Sustainable Management and Marketing, Melbourne, Australia, 30th November - 2nd December, 2009
Source of Publication: Proceedings of the ANZMAC Annual Sustainable Management and Marketing Conference 2009: Sustainable Management and Marketing
Publisher: ANZAMAC: Australian & New Zealand Marketing Academy
Place of Publication: Melbourne, Australia
Field of Research (FOR): 150501 Consumer-Oriented Product or Service Development
Peer Reviewed: Yes
HERDC Category Description: E1 Refereed Scholarly Conference Publication
Other Links: http://www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-545.pdf
http://anzmac2009.org/
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