Please use this identifier to cite or link to this item: https://hdl.handle.net/1959.11/5302
Title: An Empirical Investigation of Frequency of Internet Banking Usage by Australian Consumers
Contributor(s): Adapa, Sujana (author)orcid ; Rindfleish, Jennifer M (author); Cooksey, Ray W (author); Valenzuela, Fredy (author)
Publication Date: 2009
Handle Link: https://hdl.handle.net/1959.11/5302
Abstract: The goal of this study was to investigate the dimensions to consumers' frequency of usage of internet banking in Australian context. Quantitative data were collected using a cross-sectional mall intercept survey in Sydney comprising a sample of 372 internet banking users. The survey comprised of closed response rating questions and exploratory factor analysis was performed for factor clarification on the scales employed. Final factors identified were entered in hierarchical logistic regression analyses to test the proposed framework. The major substantive findings emerged from the study reveal that level of education and level of income within the demographic characteristics were significantly and positively associated to consumers' frequency of internet banking usage. Technology (attraction to usability and attraction to trialability), channel (perceived safety) and value dimensions significantly and positively impact consumers' frequency of internet banking usage. Whereas, demographic characteristics such as age, gender, ethnicity, occupation and social dimensions systematically do not relate to the frequency of internet banking usage.
Publication Type: Conference Publication
Conference Name: ANZMAC Annual Sustainable Management and Marketing Conference 2009: Sustainable Management and Marketing, Melbourne, Australia, 30th November - 2nd December 2009
Conference Details: ANZMAC Annual Sustainable Management and Marketing Conference 2009: Sustainable Management and Marketing, Melbourne, Australia, 30th November - 2nd December 2009
Source of Publication: Proceedings of the ANZMAC Annual Sustainable Management and Marketing Conference 2009: Sustainable Management and Marketing
Publisher: ANZAMAC: Australian & New Zealand Marketing Academy
Place of Publication: Melbourne, Australia
Field of Research (FOR): 150501 Consumer-Oriented Product or Service Development
Peer Reviewed: Yes
HERDC Category Description: E1 Refereed Scholarly Conference Publication
Other Links: http://www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-549.pdf
http://anzmac2009.org/
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