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|Title:||Approximating Farm‐Level Returns to Incremental Advertising Expenditure: Methods and an Application to the Australian Meat Industry||Contributor(s):||Piggott, Roley R (author); Piggott, Nicholas E (author); Wright, Victor E (author)||Publication Date:||1995-08||DOI:||10.2307/1243219||Handle Link:||https://hdl.handle.net/1959.11/31704||Field of Research (FoR) 2020:||350604 Marketing communications||Socio-Economic Objective (SEO) 2008:||970114 Expanding Knowledge in Economics||Socio-Economic Objective (SEO) 2020:||280108 Expanding knowledge in economics||Abstract:||Equilibrium displacement modeling is used to analyze the effects of incremental advertising expenditure by the Australian beef, lamb, and pork industries in domestic and export markets. The effects on prices, quantities traded, revenues, producer surpluses, and profits net of advertising expenditure are reported. Cross-commodity impacts of advertising are highlighted, including how one industry has to adjust its advertising expenditure to preserve profit levels in the face of increased advertising by another industry. The procedures used are useful when decisions about advertising expenditure need to be made quickly.||Publication Type:||Journal Article||Source of Publication:||American Journal of Agricultural Economics, 77(3), p. 497-511||Publisher:||John Wiley and Sons, Inc||Place of Publication:||United States of America||ISSN:||1467-8276
|Peer Reviewed:||Yes||HERDC Category Description:||C1 Refereed Article in a Scholarly Journal|
|Appears in Collections:||Journal Article|
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