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Title: Approximating Farm‐Level Returns to Incremental Advertising Expenditure: Methods and an Application to the Australian Meat Industry
Contributor(s): Piggott, Roley R (author); Piggott, Nicholas E (author); Wright, Victor E  (author)orcid 
Publication Date: 1995-08
DOI: 10.2307/1243219
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Field of Research (FoR) 2020: 350604 Marketing communications
Socio-Economic Objective (SEO) 2008: 970114 Expanding Knowledge in Economics
Socio-Economic Objective (SEO) 2020: 280108 Expanding knowledge in economics
Abstract: Equilibrium displacement modeling is used to analyze the effects of incremental advertising expenditure by the Australian beef, lamb, and pork industries in domestic and export markets. The effects on prices, quantities traded, revenues, producer surpluses, and profits net of advertising expenditure are reported. Cross-commodity impacts of advertising are highlighted, including how one industry has to adjust its advertising expenditure to preserve profit levels in the face of increased advertising by another industry. The procedures used are useful when decisions about advertising expenditure need to be made quickly.
Publication Type: Journal Article
Source of Publication: American Journal of Agricultural Economics, 77(3), p. 497-511
Publisher: John Wiley and Sons, Inc
Place of Publication: United States of America
ISSN: 1467-8276
Peer Reviewed: Yes
HERDC Category Description: C1 Refereed Article in a Scholarly Journal
Appears in Collections:Journal Article
UNE Business School

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