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Please use this identifier to cite or link to this item: https://hdl.handle.net/1959.11/31704
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dc.contributor.authorPiggott, Roley Ren
dc.contributor.authorPiggott, Nicholas Een
dc.contributor.authorWright, Victor Een
dc.date.accessioned2021-10-14T06:41:37Z-
dc.date.available2021-10-14T06:41:37Z-
dc.date.issued1995-08-
dc.identifier.citationAmerican Journal of Agricultural Economics, 77(3), p. 497-511en
dc.identifier.issn1467-8276en
dc.identifier.issn0002-9092en
dc.identifier.urihttps://hdl.handle.net/1959.11/31704-
dc.description.abstractEquilibrium displacement modeling is used to analyze the effects of incremental advertising expenditure by the Australian beef, lamb, and pork industries in domestic and export markets. The effects on prices, quantities traded, revenues, producer surpluses, and profits net of advertising expenditure are reported. Cross-commodity impacts of advertising are highlighted, including how one industry has to adjust its advertising expenditure to preserve profit levels in the face of increased advertising by another industry. The procedures used are useful when decisions about advertising expenditure need to be made quickly.en
dc.languageenen
dc.publisherJohn Wiley & Sons, Incen
dc.relation.ispartofAmerican Journal of Agricultural Economicsen
dc.titleApproximating Farm‐Level Returns to Incremental Advertising Expenditure: Methods and an Application to the Australian Meat Industryen
dc.typeJournal Articleen
dc.identifier.doi10.2307/1243219en
local.contributor.firstnameRoley Ren
local.contributor.firstnameNicholas Een
local.contributor.firstnameVictor Een
local.subject.seo2008970114 Expanding Knowledge in Economicsen
local.profile.schoolUNE Business Schoolen
local.profile.emailvwright5@une.edu.auen
local.output.categoryC1en
local.record.placeauen
local.record.institutionUniversity of New Englanden
local.publisher.placeUnited States of Americaen
local.format.startpage497en
local.format.endpage511en
local.identifier.scopusid84959750947en
local.peerreviewedYesen
local.identifier.volume77en
local.identifier.issue3en
local.title.subtitleMethods and an Application to the Australian Meat Industryen
local.contributor.lastnamePiggotten
local.contributor.lastnamePiggotten
local.contributor.lastnameWrighten
dc.identifier.staffune-id:vwright5en
local.profile.orcid0000-0002-8284-3567en
local.profile.roleauthoren
local.profile.roleauthoren
local.profile.roleauthoren
local.identifier.unepublicationidune:1959.11/31704en
dc.identifier.academiclevelAcademicen
dc.identifier.academiclevelAcademicen
dc.identifier.academiclevelAcademicen
local.title.maintitleApproximating Farm‐Level Returns to Incremental Advertising Expenditureen
local.output.categorydescriptionC1 Refereed Article in a Scholarly Journalen
local.search.authorPiggott, Roley Ren
local.search.authorPiggott, Nicholas Een
local.search.authorWright, Victor Een
local.uneassociationYesen
local.atsiresearchNoen
local.sensitive.culturalNoen
local.year.published1995en
local.fileurl.closedpublishedhttps://rune.une.edu.au/web/retrieve/d5a5f88b-9c93-46ca-8e98-7cd20bff6e4aen
local.subject.for2020350604 Marketing communicationsen
local.subject.seo2020280108 Expanding knowledge in economicsen
Appears in Collections:Journal Article
UNE Business School
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