Please use this identifier to cite or link to this item: https://hdl.handle.net/1959.11/8217
Title: New England Australia: What follows from regional status? A comparative, political economy approach
Contributor(s): Grant, Bligh (author); Dollery, Brian E (author); Hearfield, Colin (author)
Publication Date: 2011
DOI: 10.1108/17511061111121425
Handle Link: https://hdl.handle.net/1959.11/8217
Abstract: Purpose – The purpose of this paper is to contrast the marketing strategies of the New England Australia wine-producing region with those of the Languedoc-Roussillon region in France. While the two regions occupy similar market positions, they nonetheless reveal diametrically opposed marketing strategies. Against the background of this comparative discussion, the paper proposes methods to enhance the development of the New England Australia wine region so that it becomes a more complete example of successful rural restructuring. Design/methodology/approach – This paper uses a comparative, political economy approach to explore the marketing strategies of the New England Australia wine-producing region, and the Languedoc-Roussillon region in France. In particular, following the work of Garcea-Parpet, the paper seeks to demonstrate that markets are most usefully viewed as social and political/legal constructs, as well as economic exchanges, and that focussing on the former elements is a fruitful way to proceed, both in terms of analysis and policy prescription for the industry. Findings – Comparison with the Languedoc-Roussillon region in France generates future potential opportunities for New England Australia. A number of issues are discussed with respect to the organisation of the industry and its representation, particularly focusing on leadership and the extent to which leadership was both a catalyst for change and a driver of continued success in the case of Languedoc-Roussillon. Originality/value – This paper represents the first exploration of the impact of regional status for the New England Australia wine region and the first comparative analysis of the region with Languedoc-Roussillon.
Publication Type: Journal Article
Source of Publication: International Journal of Wine Business Research, 23(1), p. 83-98
Publisher: Emerald Group Publishing Ltd
Place of Publication: United Kingdom
ISSN: 1751-1070
1751-1062
Field of Research (FOR): 149903 Heterodox Economics
Peer Reviewed: Yes
HERDC Category Description: C1 Refereed Article in a Scholarly Journal
Statistics to Oct 2018: Visitors: 164
Views: 165
Downloads: 0
Appears in Collections:Journal Article
UNE Business School

Files in This Item:
2 files
File Description SizeFormat 
Show full item record

Page view(s)

100
checked on Jan 12, 2019
Google Media

Google ScholarTM

Check

Altmetric

SCOPUSTM   
Citations

 

WEB OF SCIENCETM
Citations

 

Items in Research UNE are protected by copyright, with all rights reserved, unless otherwise indicated.