Effective science communication key to invertebrate conservation

Abstract

<p>Invertebrates are critical to life on earth but suffer entrenched neglect through public apathy, political ignorance, and scientific knowledge limitations. A fundamental shift in attitudes toward invertebrates is critical to prevent further biodiversity loss. Accurate and effective science communication is an essential tool to address the challenges of invertebrate conservation at a time when society is more online and more connected than ever before.</p>