Investigating local consumer attitudes, habits, and preferences for sheep meat in Samoa

Abstract

<p>The demand for sheep meat in Samoa is mainly met by imports which are high in fat content and one of the main contributing factors to non-communicable disease and related health issues (Thow et al., 2014). To reduce the reliance on imported meat products, the government of Samoa introduced the first sheep flock in the country in 2004 (Government of Samoa, 2014). Although the sheep population has been gradually increasing, local demand and consumption of sheep meat are still dominated by imported sheep meat (Davies, 2019).</p>