Please use this identifier to cite or link to this item:
https://hdl.handle.net/1959.11/5192
Title: | Factors hindering the usage of internet banking service by consumers in Australian context | Contributor(s): | Adapa, Sujana (author) ; Rindfleish, Jennifer M (author) | Publication Date: | 2009 | Open Access: | Yes | Handle Link: | https://hdl.handle.net/1959.11/5192 | Abstract: | This paper illustrates key factors that are actually hindering the usage of internet banking service by Australian consumers. A survey with open-ended questions was used to acquire data from 220 consumers who were not using internet banking service. Qualitative data obtained was subjected to content analysis and common themes were identified resulting in eleven factors which were critical in inhibiting consumers from using internet banking. In order of frequency, the factors identified are: security, trust, privacy, risk, personal help, social influence, convenience of other banking methods, routine, technology discomfort, type of internet connectivity and banking transactions performed by spouse. The factors that emerged provide a comprehensive understanding of consumer resistance to use of the internet banking service delivery channel. Findings may help service providers formulate more effective channel design and marketing strategies in future. | Publication Type: | Conference Publication | Conference Details: | Bridging the Gap between Ideas and Doing Research 2008: 3rd Annual Postgraduate Research Conference, Armidale, Australia, 15th - 18th July, 2008 | Source of Publication: | Bridging the Gap between Ideas and Doing Research: Proceedings of the 3rd Annual Postgraduate Research Conference, p. 4-13 | Publisher: | University of New England | Place of Publication: | Armidale, Australia | Fields of Research (FoR) 2008: | 150299 Banking, Finance and Investment not elsewhere classified | Socio-Economic Objective (SEO) 2008: | 910499 Management and Productivity not elsewhere classified | Peer Reviewed: | Yes | HERDC Category Description: | E1 Refereed Scholarly Conference Publication | Publisher/associated links: | http://www.une.edu.au/faculties/professions/Resources/2008proceedings.pdf |
---|---|
Appears in Collections: | Conference Publication UNE Business School |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
open/SOURCE03.pdf | publisher version (open access) | 168.63 kB | Adobe PDF Download Adobe | View/Open |
open/THUMBNAIL.jpg | THUMBNAIL.jpg | 24.3 kB | JPEG | View/Open |
open/JHOVESOURCE03.xml | JHOVE Technical Metadata | 542 B | Unknown | View/Open |
open/PREMISSOURCE03.xml | PREMIS Metadata | 919 B | Unknown | View/Open |
open/FULLTEXTSOURCE03.txt | Full Text of Source | 37.9 kB | Text | View/Open |
Page view(s)
1,014
checked on Mar 8, 2023
Download(s)
112
checked on Mar 8, 2023
Items in Research UNE are protected by copyright, with all rights reserved, unless otherwise indicated.