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Title: Why People Donate To Charity: A Social Psychological Perspective
Contributor(s): Watt, Susan Ellen  (author)orcid ; Maio, Gregory R (author)
Corporate Author: National Council for Voluntary Organisations
Publication Date: 2001
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Abstract: There are many psychological processes that determine whether people make a charitable donation, some of which are obvious to the donor and some of which are more subtle. In this review, we draw on social psychological research into helping behaviour to examine why people donate money to charity. Helping is a complex behaviour that is the endpoint of a series of psychological steps or processes. This report is divided into sections that broadly follow these steps.
Publication Type: Report
Publisher: National Council for Voluntary Organisations
Place of Publication: London, United Kingdom
Field of Research (FOR): 170113 Social and Community Psychology
Socio-Economic Objective (SEO): 940199 Community Service (excl. Work) not elsewhere classified
HERDC Category Description: R2 Consultants Report
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