Why People Donate To Charity: A Social Psychological Perspective

Title
Why People Donate To Charity: A Social Psychological Perspective
Publication Date
2001
Author(s)
Watt, Susan Ellen
( author )
OrcID: https://orcid.org/0000-0001-7938-7444
Email: swatt3@une.edu.au
UNE Id une-id:swatt3
Maio, Gregory R
Type of document
Report
Language
en
Entity Type
Publication
Publisher
National Council for Voluntary Organisations
Place of publication
London, United Kingdom
UNE publication id
une:4279
Abstract
There are many psychological processes that determine whether people make a charitable donation, some of which are obvious to the donor and some of which are more subtle. In this review, we draw on social psychological research into helping behaviour to examine why people donate money to charity. Helping is a complex behaviour that is the endpoint of a series of psychological steps or processes. This report is divided into sections that broadly follow these steps.
Link
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