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Title: Organic Food at the Point of Purchase: Understanding Inconsistency in Consumer Choice Patterns
Contributor(s): Henryks, Joanna (author); Cooksey, Ray W  (author); Wright, Victor  (author)
Publication Date: 2014
DOI: 10.1080/10454446.2013.838529
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Abstract: The organic food category, while still small in terms of world food production, has continued to grow in many markets in the developed world. This article focuses on understanding the barriers and facilitators to purchasing organic food at the final hurdle: the point of purchase (POP). A qualitative study has identified seven factors that influence buyer behavior at the POP, and these are consumer intention to purchase organic food when entering the retail outlet; habit; availability; false assumptions; visibility and access of organic food; visual and olfactory cues; and price. These can often be the final hurdle to consumers choosing (or not) organic food at the POP.
Publication Type: Journal Article
Source of Publication: Journal of Food Products Marketing, 20(5), p. 452-475
Publisher: Routledge
Place of Publication: United States of America
ISSN: 1540-4102
Field of Research (FOR): 150503 Marketing Management (incl Strategy and Customer Relations)
150505 Marketing Research Methodology
150506 Marketing Theory
Peer Reviewed: Yes
HERDC Category Description: C1 Refereed Article in a Scholarly Journal
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Appears in Collections:Journal Article

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