'Validity' Issues in Qualitative Research in Social Sciences: View from Two Angles, Have a Better Look

Abstract

Outcomes under the qualitative research paradigm are usually fiercely challenged by academics and practitioners. The method therefore requires a 'holistic' approach to analysing a particular phenomenon in order to address 'validity' and 'generalizability' issues. Looking at an object from more than one angle understandably gives a better look. In this conceptual paper I argue that through my use of the theoretical underpinnings from two established research theories - Institutional Theory and Laughlin's Organizational Change Model, to 'view' the empirical data collected for my case study research for my PhD, I provide evidence that looking at the research issue and the relevant empirical data from the perspective of a combination of two or more established theories would conclude the research with relatively more 'valid' and 'generalizable' research outcomes.