Please use this identifier to cite or link to this item: https://hdl.handle.net/1959.11/7640
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dc.contributor.authorAdapa, Sujanaen
local.source.editorEditor(s): Dr Paul Ballantine and Dr Jörg Finsterwalderen
dc.date.accessioned2011-06-06T09:56:00Z-
dc.date.issued2010-
dc.identifier.citationANZMAC 2010: Doing More with Less - Proceedings of the 2010 Australian and New Zealand Marketing Academy Conferenceen
dc.identifier.isbn9780473178208en
dc.identifier.urihttps://hdl.handle.net/1959.11/7640-
dc.description.abstractThe goal of this paper was to investigate the factor components that influence how consumers continue to use internet banking in Australia. The study sets out to develop a framework based on theoretical models and encompasses technology, channel, social and value for money factors as predictors in the identification of influential factor components for consumers continued use of internet banking. Data were collected using a cross-sectional mall intercept survey in the Western Sydney region, comprising a sample of 372 internet banking users. Exploratory factor analysis was performed on five key scales. The technology and channel factors that were identified consisted of perceived usability, perceived trialability, perceived safety and perceived specialty components. Whereas, social, value for money and continued use factors extracted a single component solution.en
dc.languageenen
dc.publisherUniversity of Canterburyen
dc.relation.ispartofANZMAC 2010: Doing More with Less - Proceedings of the 2010 Australian and New Zealand Marketing Academy Conferenceen
dc.titleIdentification of the Factor Components Influencing the Continued Use of Internet Banking By Australian Consumersen
dc.typeConference Publicationen
dc.relation.conferenceANZMAC 2010: Australian and New Zealand Marketing Academy Conferenceen
dc.subject.keywordsConsumer-Oriented Product or Service Developmenten
local.contributor.firstnameSujanaen
local.subject.for2008150501 Consumer-Oriented Product or Service Developmenten
local.subject.seo2008900101 Finance Servicesen
local.profile.schoolUNE Business Schoolen
local.profile.emailsadapa2@une.edu.auen
local.output.categoryE1en
local.record.placeauen
local.record.institutionUniversity of New Englanden
local.identifier.epublicationsrecordune-20110331-123250en
local.date.conference29th November - 1st December, 2010en
local.conference.placeChristchurch, New Zealanden
local.publisher.placeChristchurch, New Zealanden
local.peerreviewedYesen
local.contributor.lastnameAdapaen
dc.identifier.staffune-id:sadapa2en
local.profile.orcid0000-0002-4385-1783en
local.profile.roleauthoren
local.identifier.unepublicationidune:7810en
dc.identifier.academiclevelAcademicen
local.title.maintitleIdentification of the Factor Components Influencing the Continued Use of Internet Banking By Australian Consumersen
local.output.categorydescriptionE1 Refereed Scholarly Conference Publicationen
local.relation.urlhttp://anzmac2010.org/proceedings/index.htmlen
local.relation.urlhttp://anzmac2010.org/proceedings/pdf/anzmac10Final00291.pdfen
local.conference.detailsANZMAC 2010: Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, 29th November - 1st December, 2010en
local.search.authorAdapa, Sujanaen
local.uneassociationUnknownen
local.year.published2010-
local.date.start2010-11-29-
local.date.end2010-12-01-
Appears in Collections:Conference Publication
UNE Business School
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