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Please use this identifier to cite or link to this item: https://hdl.handle.net/1959.11/5662
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DC FieldValueLanguage
dc.contributor.authorAdapa, Sujanaen
local.source.editorEditor(s): Daniela Spanjaard, Sara Denize and Neeru Sharmaen
dc.date.accessioned2010-04-20T15:04:00Z-
dc.date.issued2008-
dc.identifier.citationANZMAC 2008: Australian and New Zealand Marketing Academy Conference Proceedings - Marketing: Shifting the focus from mainstream to offbeaten
dc.identifier.isbn1863081445en
dc.identifier.urihttps://hdl.handle.net/1959.11/5662-
dc.description.abstractThe present study makes an attempt to identify the key determinant factors that are actually hindering the heritage destination promotion in Malaysian context. For the purpose of the research, the attractions in Kuala Lumpur are segmented as heritage, architectural, natural and amusement landmarks. In accordance with the destination competitiveness analysis and based on the preferences and attitudes expressed by the respondents towards these attractions, they were grouped as heritage and tourist destination travelers. Respondents' intention and preference to visit as well as revisit heritage sites in comparison with other architectural, natural and amusement landmarks were explored. SWOT analysis performed thoroughly analyzes the current market situation for heritage destination promotion in Kuala Lumpur.en
dc.languageenen
dc.publisherUniversity of Western Sydneyen
dc.relation.ispartofANZMAC 2008: Australian and New Zealand Marketing Academy Conference Proceedings - Marketing: Shifting the focus from mainstream to offbeaten
dc.titleFactors Hindering the Heritage Destination Promotion in Malaysian Contexten
dc.typeConference Publicationen
dc.relation.conferenceANZMAC 2008: Australian and New Zealand Marketing Academy Conferenceen
dc.subject.keywordsConsumer-Oriented Product or Service Developmenten
local.contributor.firstnameSujanaen
local.subject.for2008150501 Consumer-Oriented Product or Service Developmenten
local.subject.seo2008910403 Marketingen
local.profile.schoolUNE Business Schoolen
local.profile.emailsadapa2@une.edu.auen
local.output.categoryE2en
local.record.placeauen
local.record.institutionUniversity of New Englanden
local.identifier.epublicationsrecordpes:6806en
local.date.conference1st - 3rd December, 2008en
local.conference.placeSydney, Australiaen
local.publisher.placeSydney, Australiaen
local.peerreviewedYesen
local.contributor.lastnameAdapaen
dc.identifier.staffune-id:sadapa2en
local.profile.orcid0000-0002-4385-1783en
local.profile.roleauthoren
local.identifier.unepublicationidune:5796en
dc.identifier.academiclevelAcademicen
local.title.maintitleFactors Hindering the Heritage Destination Promotion in Malaysian Contexten
local.output.categorydescriptionE1 Refereed Scholarly Conference Publicationen
local.relation.urlhttp://www.anzmac.org/Default.aspx?page=2080en
local.relation.urlhttp://trove.nla.gov.au/work/31912208en
local.conference.detailsANZMAC 2008: Australian and New Zealand Marketing Academy Conference, Sydney, Australia, 1-3 December, 2008en
local.search.authorAdapa, Sujanaen
local.uneassociationUnknownen
local.year.published2008-
local.date.start2008-12-01-
local.date.end2008-12-03-
Appears in Collections:Conference Publication
UNE Business School
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