Business Communication, Digital Innovation, and Decoding Possibilities for the Student Receiver

Abstract

Research conducted within the business communication milieu frequently reports that university graduates do not possess sufficient business communication skills. In this chapter, the author explores what communication skills the graduate of today may require for the business world of tomorrow. Klaus Schwab refers to tomorrow's business world as the Fourth Industrial Revolution, where digital innovation will amalgamate nearly every aspect of human lives, and where demographic change, coupled with industrial transitions and changing consumer requirements, necessitates the need for today's business communication student to learn how to be a creative problem solver, have emotional intelligence, be able to communicate across borders, and be able to persuasively communicate in a variety of written mediums. In light of Schwab's observations, this chapter explores why creativity, social skills, intercultural and written communication skills are so essential for today's business graduate.