1. Research UNE
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Please use this identifier to cite or link to this item: https://hdl.handle.net/1959.11/23036
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dc.contributor.authorFazal-e-Hasan, Syeden
dc.contributor.authorAhmadi, Hormozen
dc.contributor.authorMortimer, Garyen
dc.contributor.authorGrimmer, Martinen
dc.contributor.authorKelly, Louiseen
dc.date.accessioned2018-05-18T15:39:00Z-
dc.date.issued2018-
dc.identifier.citationJournal of Retailing and Consumer Services, v.41, p. 101-111en
dc.identifier.issn1873-1384en
dc.identifier.issn0969-6989en
dc.identifier.urihttps://hdl.handle.net/1959.11/23036-
dc.description.abstractThis research examines the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in the context of online retailing. We scrutinise the moderating impact of customer goal attainment on the relationship between consumer hope and customer-brand relationship outcomes. Data were collected from 418 online shoppers. The results indicate that three dimensions of brand value had a positive impact on consumer hope. Consumer hope was also positively related to customer-brand relationship outcome variables and the moderating role of customer goal attainment was supported. Theoretically, this model highlights the important role that hope can play in a customer-brand relationship in an online retail environment.en
dc.languageenen
dc.publisherElsevier Ltden
dc.relation.ispartofJournal of Retailing and Consumer Servicesen
dc.titleExamining the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in an online retailing environmenten
dc.typeJournal Articleen
dc.identifier.doi10.1016/j.jretconser.2017.12.004en
dc.subject.keywordsMarketing Management (incl. Strategy and Customer Relations)en
local.contributor.firstnameSyeden
local.contributor.firstnameHormozen
local.contributor.firstnameGaryen
local.contributor.firstnameMartinen
local.contributor.firstnameLouiseen
local.subject.for2008150503 Marketing Management (incl. Strategy and Customer Relations)en
local.subject.seo2008910403 Marketingen
local.profile.schoolUNE Business Schoolen
local.profile.emailsfazaleh@une.edu.auen
local.output.categoryC1en
local.record.placeauen
local.record.institutionUniversity of New Englanden
local.identifier.epublicationsrecordune-20180302-083733en
local.publisher.placeUnited Kingdomen
local.format.startpage101en
local.format.endpage111en
local.peerreviewedYesen
local.identifier.volume41en
local.contributor.lastnameFazal-e-Hasanen
local.contributor.lastnameAhmadien
local.contributor.lastnameMortimeren
local.contributor.lastnameGrimmeren
local.contributor.lastnameKellyen
dc.identifier.staffune-id:sfazalehen
local.profile.roleauthoren
local.profile.roleauthoren
local.profile.roleauthoren
local.profile.roleauthoren
local.profile.roleauthoren
local.identifier.unepublicationidune:23220en
local.identifier.handlehttps://hdl.handle.net/1959.11/23036en
dc.identifier.academiclevelAcademicen
local.title.maintitleExamining the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in an online retailing environmenten
local.output.categorydescriptionC1 Refereed Article in a Scholarly Journalen
local.search.authorFazal-e-Hasan, Syeden
local.search.authorAhmadi, Hormozen
local.search.authorMortimer, Garyen
local.search.authorGrimmer, Martinen
local.search.authorKelly, Louiseen
local.uneassociationUnknownen
local.year.published2018en
local.fileurl.closedpublishedhttps://rune.une.edu.au/web/retrieve/1d4b076d-73a7-40b7-9034-1c6f04123b05en
local.subject.for2020350605 Marketing management (incl. strategy and customer relations)en
local.subject.seo2020150303 Marketingen
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UNE Business School
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