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Please use this identifier to cite or link to this item: https://hdl.handle.net/1959.11/2154
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dc.contributor.authorFisher, Josephine Aen
dc.contributor.authorPappu, Ravi Sankaren
dc.date.accessioned2009-08-13T16:28:00Z-
dc.date.issued2006-
dc.identifier.citationInternational Journal of Internet Marketing and Advertising, 3(1), p. 48-59en
dc.identifier.issn1477-5212en
dc.identifier.urihttps://hdl.handle.net/1959.11/2154-
dc.description.abstractClick-through rate is considered a very important metric and a key performance indicator of the success of online advertising and is the most frequently used measure to gauge the effectiveness of banner advertising. Marketers also use click-through rates in arriving at performance measurement activities such as the calculation of 'customer life time value' and 'customer acquisition cost'. Click-through is the second most frequently used banner ad pricing method after cost per thousand impressions. Online advertising is facing a new form of challenge – the artificial inflation of click-through rates. We call this practice 'cyber-rigging'. The objective of this paper is to explore the ethical dimensions of cyber-rigging through application of ethical principles and theories.en
dc.languageenen
dc.publisherInderscience Publishersen
dc.relation.ispartofInternational Journal of Internet Marketing and Advertisingen
dc.titleCyber-rigging click-through rates: Exploring the ethical dimensionsen
dc.typeJournal Articleen
dc.subject.keywordsBusiness Ethicsen
local.contributor.firstnameJosephine Aen
local.contributor.firstnameRavi Sankaren
local.subject.for2008220102 Business Ethicsen
local.subject.seo2008950402 Business Ethicsen
local.profile.schoolUNE Business Schoolen
local.profile.schoolSchool of Business, Economics and Public Policyen
local.profile.emailjfisher@une.edu.auen
local.profile.emailrpappu@une.edu.auen
local.output.categoryC1en
local.record.placeauen
local.record.institutionUniversity of New Englanden
local.identifier.epublicationsrecordpes:4358en
local.publisher.placeSwitzerlanden
local.format.startpage48en
local.format.endpage59en
local.peerreviewedYesen
local.identifier.volume3en
local.identifier.issue1en
local.title.subtitleExploring the ethical dimensionsen
local.contributor.lastnameFisheren
local.contributor.lastnamePappuen
dc.identifier.staffune-id:jfisheren
dc.identifier.staffune-id:rpappuen
local.profile.orcid0000-0002-4828-6410en
local.profile.roleauthoren
local.profile.roleauthoren
local.identifier.unepublicationidune:2226en
dc.identifier.academiclevelAcademicen
dc.identifier.academiclevelAcademicen
local.title.maintitleCyber-rigging click-through ratesen
local.output.categorydescriptionC1 Refereed Article in a Scholarly Journalen
local.relation.urlhttp://www.inderscience.com/search/index.php?action=record&rec_id=8973&prevQuery=&ps=10&m=oren
local.relation.urlhttp://nla.gov.au/anbd.bib-an26295108en
local.search.authorFisher, Josephine Aen
local.search.authorPappu, Ravi Sankaren
local.uneassociationUnknownen
local.year.published2006en
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UNE Business School
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