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https://hdl.handle.net/1959.11/15417
Title: | Tourism Marketing: Opportunities and Challenges of Online Modes | Contributor(s): | Adapa, Sujana (author) | Publication Date: | 2014 | Handle Link: | https://hdl.handle.net/1959.11/15417 | Abstract: | Tourism is an important service sector in many countries across the world as this particular sector generates significant amounts of revenue that adds up to the country's national economy. Given the significance of this sector, it is important to consider how this sector can be promoted to the end users and what type of marketing strategies should be formulated in order to achieve maximum market share. Therefore, this chapter highlights the ever-changing needs and wants of customers in terms of their destination choices. Moreover this chapter provides information related to the important factors that will influence customers' choices of destinations and elicit the relevance of the various marketing strategies that are evident as part of accessing and promoting online modes. These differential marketing strategies are important to consider as they cater to the needs of varied customer segments. Challenges associated with tourism marketing are discussed. and furthermore, relevant to tourism-based examples are included that reflect the changes in The tourism marketing space. | Publication Type: | Book Chapter | Source of Publication: | Marketing in the Cyber Era: Strategies and Emerging Trends, p. 114-128 | Publisher: | Business Science Reference | Place of Publication: | Hershey, United States of America | ISBN: | 9781466648654 9781466648647 |
Fields of Research (FoR) 2008: | 150604 Tourism Marketing 150501 Consumer-Oriented Product or Service Development 150502 Marketing Communications |
Fields of Research (FoR) 2020: | 350804 Tourism marketing 350602 Consumer-oriented product or service development 350604 Marketing communications |
Socio-Economic Objective (SEO) 2008: | 900301 Economic Issues in Tourism 900399 Tourism not elsewhere classified 900302 Socio-Cultural Issues in Tourism |
Socio-Economic Objective (SEO) 2020: | 110401 Economic issues in tourism 110402 Socio-cultural issues in tourism |
HERDC Category Description: | B1 Chapter in a Scholarly Book | Publisher/associated links: | http://www.igi-global.com/chapter/tourism-marketing/97436 | Series Name: | Advances in Marketing, Customer Relationship Management, and E-Services | Editor: | Editor(s): Ali Ghorbani |
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Appears in Collections: | Book Chapter UNE Business School |
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