Please use this identifier to cite or link to this item: https://hdl.handle.net/1959.11/12689
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dc.contributor.authorMorales, L Emilioen
dc.contributor.authorGriffith, Garryen
dc.contributor.authorWright, Victoren
dc.contributor.authorFleming, Euanen
dc.contributor.authorUmberger, Wendyen
dc.contributor.authorHoang, Namen
dc.date.accessioned2013-06-06T16:37:00Z-
dc.date.issued2013-
dc.identifier.citationMeat Science, 94(2), p. 239-246en
dc.identifier.issn1873-4138en
dc.identifier.issn0309-1740en
dc.identifier.urihttps://hdl.handle.net/1959.11/12689-
dc.description.abstractAustralian beef consumers have different preferences given their characteristics and the effect on expected quality of cues related to health, production process and eating experience. Beef brands using Meat Standards Australia (MSA) grades can help to signal quality and reduce consumers' uncertainty when shopping. The objective of this study is to identify the characteristics of beef buyers and their perceptions about product attributes that affect the propensity to buy branded beef. Binary logistic models were applied identifying differences between all respondents and the potential target market, including buyers in medium to high income segments, and between buyers in the target market who would buy branded beef for taste and health reasons. Variables increasing the propensity to buy branded beef include previous experience, appreciation for branded cuts and concern about quality more than size. Finally, variations in preferences for marbling and cut were found between buyers who would buy branded beef for taste and health reasons.en
dc.languageenen
dc.publisherElsevier BVen
dc.relation.ispartofMeat Scienceen
dc.titleVariables affecting the propensity to buy branded beef among groups of Australian beef buyersen
dc.typeJournal Articleen
dc.identifier.doi10.1016/j.meatsci.2013.02.005en
dc.subject.keywordsAgricultural Economicsen
local.contributor.firstnameL Emilioen
local.contributor.firstnameGarryen
local.contributor.firstnameVictoren
local.contributor.firstnameEuanen
local.contributor.firstnameWendyen
local.contributor.firstnameNamen
local.subject.for2008140201 Agricultural Economicsen
local.subject.seo2008910209 Preference, Behaviour and Welfareen
local.profile.schoolUNE Business Schoolen
local.profile.schoolUNE Business Schoolen
local.profile.schoolUNE Business Schoolen
local.profile.schoolUNE Business Schoolen
local.profile.schoolEconomicsen
local.profile.schoolUNE Business Schoolen
local.profile.emaillmorales@une.edu.auen
local.profile.emailggriffit@une.edu.auen
local.profile.emailvwright5@une.edu.auen
local.profile.emailefleming@une.edu.auen
local.profile.emailnhoang3@une.edu.auen
local.output.categoryC1en
local.record.placeauen
local.record.institutionUniversity of New Englanden
local.identifier.epublicationsrecordune-20130322-113544en
local.publisher.placeNetherlandsen
local.format.startpage239en
local.format.endpage246en
local.identifier.scopusid84875233299en
local.peerreviewedYesen
local.identifier.volume94en
local.identifier.issue2en
local.contributor.lastnameMoralesen
local.contributor.lastnameGriffithen
local.contributor.lastnameWrighten
local.contributor.lastnameFlemingen
local.contributor.lastnameUmbergeren
local.contributor.lastnameHoangen
dc.identifier.staffune-id:lmoralesen
dc.identifier.staffune-id:ggriffiten
dc.identifier.staffune-id:vwright5en
dc.identifier.staffune-id:eflemingen
dc.identifier.staffune-id:nhoang3en
local.profile.orcid0000-0001-6935-9634en
local.profile.orcid0000-0002-5276-6222en
local.profile.orcid0000-0003-2938-1209en
local.profile.roleauthoren
local.profile.roleauthoren
local.profile.roleauthoren
local.profile.roleauthoren
local.profile.roleauthoren
local.profile.roleauthoren
local.identifier.unepublicationidune:12897en
dc.identifier.academiclevelAcademicen
dc.identifier.academiclevelAcademicen
dc.identifier.academiclevelAcademicen
dc.identifier.academiclevelAcademicen
dc.identifier.academiclevelAcademicen
local.title.maintitleVariables affecting the propensity to buy branded beef among groups of Australian beef buyersen
local.output.categorydescriptionC1 Refereed Article in a Scholarly Journalen
local.search.authorMorales, L Emilioen
local.search.authorGriffith, Garryen
local.search.authorWright, Victoren
local.search.authorFleming, Euanen
local.search.authorUmberger, Wendyen
local.search.authorHoang, Namen
local.uneassociationUnknownen
local.identifier.wosid000317450100014en
local.year.published2013en
local.subject.for2020380101 Agricultural economicsen
local.subject.seo2020150509 Preference, behaviour and welfareen
Appears in Collections:Journal Article
UNE Business School
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