Please use this identifier to cite or link to this item: https://hdl.handle.net/1959.11/10898
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dc.contributor.authorZhang, Zuochengen
dc.date.accessioned2012-08-01T15:46:00Z-
dc.date.issued2011-
dc.identifier.citationAsian English for Specific Purposes Journal, 7(1), p. 6-8en
dc.identifier.issn2206-0979en
dc.identifier.urihttps://hdl.handle.net/1959.11/10898-
dc.description.abstractThe teaching of Business English has had a history of over 50 years in China. A milestone event in its history was the accreditation of the Business English program at the University of International Business and Economics as an undergraduate program by the Ministry of Education of China in 2007. By the end of 2010, 15 institutions of higher learning in China have won approval to operate their Business English program. To run the new undergraduate program requires answering a number of questions regarding the syllabus, content, course design, methodology, etc. These are issues applied linguistics should address. The booming of Business English in China has come in response to the need of China's socio-economic development, the reform of English education in China, and the advances in research for business discourse and English for specific purposes. While China's economy is increasingly globalized, there arises the demand for a large number of talents well-attuned to international business and adept at intercultural communication. As part of the reform of English education in China since the 1990s, the program for English majors has been called on to train composite-type talents and to put the emphasis on the integration of language learning and study of a specialized field, such as language and literature, language and culture, language and business, language and law, and language and diplomacy. Questions have arisen as to what a composite-type talent needs to learn and how language learning and the study of subject matter can be integrated. The answers to these questions can be found in business discourse studies and English for specific purposes. ... I hope that this special issue on Asia ESP will serve to showcase the research and practice in Business English teaching in China and to provide a venue for exchange of experiences and thoughts with colleagues in Asia and beyond.en
dc.languageenen
dc.publisherEnglish Language Education Publishing (ELE)en
dc.relation.ispartofThe Asian ESP Journalen
dc.titleForeword: 2nd Editorial Introductionen
dc.typeJournal Articleen
dc.subject.keywordsLOTE, ESL and TESOL Curriculum and Pedagogy (excl Maori)en
dc.subject.keywordsApplied Linguistics and Educational Linguisticsen
local.contributor.firstnameZuochengen
local.subject.for2008130207 LOTE, ESL and TESOL Curriculum and Pedagogy (excl Maori)en
local.subject.for2008200401 Applied Linguistics and Educational Linguisticsen
local.subject.seo2008930302 Syllabus and Curriculum Developmenten
local.profile.schoolSchool of Educationen
local.profile.emailzzhang26@une.edu.auen
local.output.categoryC4en
local.record.placeauen
local.record.institutionUniversity of New Englanden
local.identifier.epublicationsrecordune-20120731-171647en
local.publisher.placeAustraliaen
local.format.startpage6en
local.format.endpage8en
local.identifier.volume7en
local.identifier.issue1en
local.title.subtitle2nd Editorial Introductionen
local.contributor.lastnameZhangen
dc.identifier.staffune-id:zzhang26en
local.profile.orcid0000-0002-1780-4748en
local.profile.roleauthoren
local.identifier.unepublicationidune:11094en
dc.identifier.academiclevelAcademicen
local.title.maintitleForeworden
local.output.categorydescriptionC4 Letter of Noteen
local.relation.urlhttps://www.asian-esp-journal.com/january-2011-volume-7-issue-1-foreword/en
local.search.authorZhang, Zuochengen
local.uneassociationUnknownen
local.year.published2011-
local.profile.affiliationtypeUnknownen
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