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Title: Understanding and promoting adoption of conservation practices by rural landholders
Contributor(s): Pannell, David J (author); Marshall, Graham R  (author); Barr, Neil (author); Curtis, Allan (author); Vanclay, Frank (author); Wilkinson, Roger (author)
Publication Date: 2011
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Abstract: Research on the adoption of rural innovations is reviewed and interpreted through a cross-disciplinary lens to provide practical guidance for research, extension and policy relating to conservation practices. Adoption of innovations by landholders is presented as a dynamic learning process. Adoption depends on a range of personal, social, cultural and economic factors, as well as on characteristics of the innovation itself. Adoption occurs when the landholder perceives that the innovation in question will enhance the achievement of their personal goals. A range of goals is identifiable among landholders, including economic, social and environmental goals. Innovations are more likely to be adopted when they have a high 'relative advantage' (perceived superiority to the idea or practice that it supersedes), and when they are readily trialable (easy to test and learn about before adoption). Non-adoption or low adoption of a number of conservation practices is readily explicable in terms of the failure of these practices to provide a relative advantage (particularly in economic terms) or a range of difficulties that landholders may have in testing them.
Publication Type: Book Chapter
Source of Publication: Changing Land Management: Adoption of New Practices by Rural Landholders, p. 11-38
Publisher: CSIRO Publishing
Place of Publication: Collingwood, Australia
ISBN: 9780643102279
Field of Research (FOR): 140205 Environment and Resource Economics
050205 Environmental Management
050209 Natural Resource Management
Socio-Economic Outcome Codes: 960705 Rural Land Policy
HERDC Category Description: B1 Chapter in a Scholarly Book
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