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https://hdl.handle.net/1959.11/6894
Title: | Consumer Protection in E-Commerce in Malaysia: An Overview | Contributor(s): | Kaur, Kiranjit (author) | Publication Date: | 2005 | Handle Link: | https://hdl.handle.net/1959.11/6894 | Abstract: | Electronic Commerce or e-commerce has received much attention from governments, businesses and regional bodies. This importance has been attributed to several converging factors. According to Ding (1999), these factors include: first, the development of the use of the Internet as a means by which information is disseminated and through which communication and connectivity is enabled; and second, the affordability of personal computers, increase in their computing capability, and the wide use of open standards. In the business environment, traditionally there is a need for a tangible and permanent form of communication in a transaction between buyer and seller. However, in e-commerce there is the ability to communicate in an electronic form where a computer is able to recognize, reproduce and store means that business could now be conducted in a paperless environment. Electronic commerce is the process of trading across the Internet, that is, a buyer visits a seller's website and makes a transaction there. Less rigidly it includes deals where the Internet plays some role, for example, assisting the buyer in locating or comparing products and/or sellers. (http://www.apec.org/apec/apec_groups/committee_on_trade/electronic_commerce.html Accessed on 13/2/04) This new mode of transaction has raised several concerns for governments, businesses, and consumers. In addition, there is a need for international standards as the e-market transcends any national border. Governments are grappling with regulatory guidelines and frameworks in an environment of rapid technological changes in order to promote e-commerce as well as to ensure the occurrence of smooth commercial transactions. In all of this advancement, consumer protection cannot be overlooked. Without the confident e-consumer, there would be no e-commerce. Thus it is imperative to ensure that the online traders observe specific rules and guidelines to allay the fears of the consumer and promote ethical online transactions. | Publication Type: | Journal Article | Source of Publication: | UNEAC Asia Papers, v.10, p. 1-14 | Publisher: | University of New England | Place of Publication: | Australia | ISSN: | 1442-6420 | Fields of Research (FoR) 2008: | 150399 Business and Management not elsewhere classified | Socio-Economic Objective (SEO) 2008: | 950299 Communication not elsewhere classified | Peer Reviewed: | Yes | HERDC Category Description: | C1 Refereed Article in a Scholarly Journal | Publisher/associated links: | http://www.une.edu.au/asiacentre/PDF/KKaur.pdf http://www.une.edu.au/asiacentre/papers.php |
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Appears in Collections: | Journal Article |
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