Australia: Greenwashing laws finally enforced with $125 million fine against VW

Abstract

<p>During 2010, there were loud cries for specific laws to be passed by the Australian Parliament (Commonwealth and State/Territory) on the concept of "greenwashing". Around the world, consumers and citizens are increasingly concerned about environmental issues and this provides opportunities for additional marketing angles. What has become known as 'green- marketing' has become popular as it attracts environmental conscious consumers to buy green products. Such marketing campaigns have been used to sway public opinion and to endorse an organisation's green credentials.</p>