Empirical Analysis for E-Services Acceptance Model: Important Findings

Abstract

This study investigates factors that influence the acceptance and use of e-Services. The research model includes factors such as user experience, user motivation, perceived usefulness, and perceived ease of use in explaining the process of e-Services acceptance, use, and continued use. The two core variables of the Technology Acceptance Model (TAM), perceived usefulness and perceived ease of use, are integrated into the Electronic Services Acceptance Model (E-SAM).