Please use this identifier to cite or link to this item: https://hdl.handle.net/1959.11/12821
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dc.contributor.authorWilliamson, Dugald Gen
dc.date.accessioned2013-06-27T17:17:00Z-
dc.date.issued2011-
dc.identifier.citationMedia International Australia, p. 174-175en
dc.identifier.issn2200-467Xen
dc.identifier.issn1329-878Xen
dc.identifier.urihttps://hdl.handle.net/1959.11/12821-
dc.description.abstractThis new edition of McQuail's eponymous book continues a long-term mapping of communication theory as it responds to shifts in media forms, technologies and practices. It makes a wide range of approaches accessible for introductory study, where it may often be used selectively for particular topics. Its intelligent analysis of key developments and issues also makes it a useful resource in advanced study and research. However, this latest edition does not introduce extensive new material, which could limit its interest for some readers. The title term 'mass communication' may seem dated because of its association with traditional mass media such as newspapers and television in their days of standardised, centralised production and one-to-many distribution. However, McQuail argues that mass communication is 'evolving', not 'withering away', in contexts of digital convergence and interactivity - a proposition explored in earlier editions (p. vi). He distinguishes 'mass communication' from 'mass media'. The former entails both public and private communications compatible with what he has previously called the 'demassification' of old media as they adapt to new conditions, with proliferating transmission channels and specialised users (p. 158).en
dc.languageenen
dc.publisherUniversity of Queensland, School of English, Media Studies & Art Historyen
dc.relation.ispartofMedia International Australiaen
dc.titleReview of McQuail, Denis, 'McQuail's Mass Communication Theory', 6th ed., Sage, London, 2010, ISBN 9 7818 4920 2923, x+622 pp., A$77.00. Distributor: Footprint Books.en
dc.typeReviewen
dc.subject.keywordsCommunication Studiesen
local.contributor.firstnameDugald Gen
local.subject.for2008200101 Communication Studiesen
local.subject.seo2008950204 The Mediaen
local.profile.schoolSchool of Humanities, Arts and Social Sciencesen
local.profile.emaildwillia7@une.edu.auen
local.output.categoryD3en
local.record.placeauen
local.record.institutionUniversity of New Englanden
local.identifier.epublicationsrecordune-20130307-104828en
local.publisher.placeAustraliaen
local.identifier.runningnumber139en
local.format.startpage174en
local.format.endpage175en
local.title.subtitleFootprint Books.en
local.contributor.lastnameWilliamsonen
dc.identifier.staffune-id:dwillia7en
local.profile.roleauthoren
local.identifier.unepublicationidune:13029en
dc.identifier.academiclevelAcademicen
local.title.maintitleReview of McQuail, Denis, 'McQuail's Mass Communication Theory', 6th ed., Sage, London, 2010, ISBN 9 7818 4920 2923, x+622 pp., A$77.00. Distributoren
local.output.categorydescriptionD3 Review of Single Worken
local.relation.urlhttp://www.uq.edu.au/mia/2011-issues#139en
local.search.authorWilliamson, Dugald Gen
local.uneassociationUnknownen
local.year.published2011en
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