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Please use this identifier to cite or link to this item: https://hdl.handle.net/1959.11/12358
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DC FieldValueLanguage
dc.contributor.authorChandralal, Lalithen
dc.contributor.authorValenzuela, Fredyen
local.source.editorEditor(s): Ian Phau and Richard Leeen
dc.date.accessioned2013-03-28T16:13:00Z-
dc.date.issued2012-
dc.identifier.citationAustralian and New Zealand Marketing Academy Conference 2012 Proceedings, p. 1-7en
dc.identifier.isbn9780646563305en
dc.identifier.urihttps://hdl.handle.net/1959.11/12358-
dc.description.abstractThis paper presents the findings of an exploratory research which investigates the determinants of memorable tourism experiences (MTEs) from travellers' perspectives. Data analysis involved 100 reported tourism experiences at two reputable travel blogs and 35 in-depth interviews with a purposive sample of frequent Australian travellers. Findings revealed 10 themes of positive MTEs of which 9 represent cognitive domain: (a) perceived meaningfulness (b) perceived opportunities to encounter authentic local experiences (c) perceived significance (d) perceived novelty (e) perceived local hospitality (f) perceived serendipity and surprises (g) perceived group mentality (g) perceived professionalism of local guides, and (h) perceived flexibility whereas the last theme (J) represent affective domain: positive emotions associated with MTEs.en
dc.languageenen
dc.publisherEhrenberg-Bass Institute for Marketing Scienceen
dc.relation.ispartofAustralian and New Zealand Marketing Academy Conference 2012 Proceedingsen
dc.titleExploring the Determinants of Memorable Tourism Experiencesen
dc.typeConference Publicationen
dc.relation.conferenceANZMAC 2012: Australian and New Zealand Marketing Academy Conferenceen
dc.subject.keywordsBusiness and Managementen
local.contributor.firstnameLalithen
local.contributor.firstnameFredyen
local.subject.for2008150399 Business and Management not elsewhere classifieden
local.subject.seo2008910403 Marketingen
local.profile.schoolMarketing and Managementen
local.profile.schoolUNE Business Schoolen
local.profile.emaillkotuweg@une.edu.auen
local.profile.emailfvalenz2@une.edu.auen
local.output.categoryE1en
local.record.placeauen
local.record.institutionUniversity of New Englanden
local.identifier.epublicationsrecordune-20121217-141952en
local.date.conference3rd - 5th December, 2012en
local.conference.placeAdelaide, Australiaen
local.publisher.placeonlineen
local.identifier.runningnumberPaper No. 73en
local.format.startpage1en
local.format.endpage7en
local.peerreviewedYesen
local.contributor.lastnameChandralalen
local.contributor.lastnameValenzuelaen
dc.identifier.staffune-id:lkotuwegen
dc.identifier.staffune-id:fvalenz2en
local.profile.roleauthoren
local.profile.roleauthoren
local.identifier.unepublicationidune:12565en
dc.identifier.academiclevelAcademicen
dc.identifier.academiclevelAcademicen
local.title.maintitleExploring the Determinants of Memorable Tourism Experiencesen
local.output.categorydescriptionE1 Refereed Scholarly Conference Publicationen
local.relation.urlhttp://anzmac.info/conference/anzmac-2012-proceedings/en
local.relation.urlhttp://anzmac.org/conference/2012/papers/193ANZMACFINAL.pdfen
local.conference.detailsANZMAC 2012: Australian and New Zealand Marketing Academy Conference, Adelaide, Australia, 3rd - 5th December, 2012en
local.search.authorChandralal, Lalithen
local.search.authorValenzuela, Fredyen
local.uneassociationUnknownen
local.year.published2012en
local.subject.for2020350399 Business systems in context not elsewhere classifieden
local.subject.seo2020150303 Marketingen
local.date.start2012-12-03-
local.date.end2012-12-05-
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