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Please use this identifier to cite or link to this item: https://hdl.handle.net/1959.11/10435
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DC FieldValueLanguage
dc.contributor.authorValenzuela, Fredyen
dc.contributor.authorFisher, Josie Aen
dc.date.accessioned2012-06-13T12:12:00Z-
dc.date.issued2012-
dc.identifier.citationWorld Journal of Social Sciences, 2(3), p. 69-77en
dc.identifier.issn1839-1184en
dc.identifier.issn1838-3785en
dc.identifier.urihttps://hdl.handle.net/1959.11/10435-
dc.description.abstractThe paper discusses the "business" of poker machines in Australian clubs and hotels, and the role that marketing has played in this controversial issue. In particular, the paper focuses on the current public debate surrounding poker machines, their social impact and the role of the Federal Government in regulating poker machine gambling. First, the paper discusses the role of marketing in promoting poker machine gambling. Then the paper moves to analyse the role of key stakeholders, including gambling venues, sporting associations and the gamblers themselves. Finally the paper raises relevant questions that need to be addressed in order for an informed debate to occur.en
dc.languageenen
dc.publisherWorld Business Instituteen
dc.relation.ispartofWorld Journal of Social Sciencesen
dc.titlePoker Machine Wars: Social Responsibility and Marketingen
dc.typeJournal Articleen
dc.subject.keywordsBusiness and Managementen
local.contributor.firstnameFredyen
local.contributor.firstnameJosie Aen
local.subject.for2008150399 Business and Management not elsewhere classifieden
local.subject.seo2008970115 Expanding Knowledge in Commerce, Management, Tourism and Servicesen
local.profile.schoolUNE Business Schoolen
local.profile.schoolUNE Business Schoolen
local.profile.emailfvalenz2@une.edu.auen
local.profile.emailjfisher@une.edu.auen
local.output.categoryC1en
local.record.placeauen
local.record.institutionUniversity of New Englanden
local.identifier.epublicationsrecordune-20120605-092654en
local.publisher.placeAustraliaen
local.format.startpage69en
local.format.endpage77en
local.peerreviewedYesen
local.identifier.volume2en
local.identifier.issue3en
local.title.subtitleSocial Responsibility and Marketingen
local.contributor.lastnameValenzuelaen
local.contributor.lastnameFisheren
dc.identifier.staffune-id:fvalenz2en
dc.identifier.staffune-id:jfisheren
local.profile.orcid0000-0002-4828-6410en
local.profile.roleauthoren
local.profile.roleauthoren
local.identifier.unepublicationidune:10630en
dc.identifier.academiclevelAcademicen
dc.identifier.academiclevelAcademicen
local.title.maintitlePoker Machine Warsen
local.output.categorydescriptionC1 Refereed Article in a Scholarly Journalen
local.relation.urlhttp://wbiaus.org/7.%20Josie.pdfen
local.search.authorValenzuela, Fredyen
local.search.authorFisher, Josie Aen
local.uneassociationUnknownen
local.year.published2012en
local.subject.for2020350399 Business systems in context not elsewhere classifieden
local.subject.seo2020280106 Expanding knowledge in commerce, management, tourism and servicesen
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