Thesis Doctoral
Permanent URI for this collectionhttps://hdl.handle.net/1959.11/26180
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Browsing Thesis Doctoral by Department "Marketing and Management"
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Publication Open AccessThesis DoctoralAn Investigation of the Profile of the Green Consumer Segment in Australia and the Factors that Influence Consumers' Purchase Intentions in the Context of Eco-Friendly Fast Moving Consumer Goods(2014) ;Hassan, Md Rumman; Existing research conducted on the purchase behaviour of consumers purchasing eco-friendly products has up until now been contradictory and presented mixed results. Studies conducted in the US, Europe, and Asia has shown widely varying patterns of behaviour amongst consumers of eco-friendly products. Therefore, generalisations about consumer behaviour for these products remains elusive. The ever changing demographics of customers who purchase eco-friendly products has also contributed to the complexity associated with identifying the consumers who are more likely to purchase these products. Consequently, Australian companies have not been able to effectively develop targeted strategies to market eco-friendly fast moving consumer goods (FMCGs) that cater specifically to the diverse consumer population of Australia. The aim of the thesis was firstly, to develop a profile of the consumer segment that is more likely to purchase eco-friendly FMCGs in the Australian context. Secondly, to identify the factors that influence the green product purchase intentions of those consumers. Addressing these objectives will allow marketing managers to develop more effective segmentation strategies that accordingly target the segment, and also to develop marketing strategies that take into account the influencing factors of consumer purchase intentions.3512 608 - Some of the metrics are blocked by yourconsent settings
Publication Open AccessThesis DoctoralMemorable Tourism Experiences: Strategies for the Successful Marketing of Destinations(2014) ;Kotuwegoda Pilliyaguruge, Lalith Chandralal; Memorable tourism experiences are becoming the dominant focus of tourism marketers due to increasing academic commendation about the proposition that MTEs could lead to deliver new and repeat business for tourism operators worldwide. The two main aims of this study were to explore what tourists are more likely to remember from their leisure travels, and also what impact memorable tourism experiences (MTEs) are likely to have on the decisions tourists make for their travel in future. Existing knowledge about MTEs is under-developed, fragmented and inconclusive, and there are methodological limitations to existing studies: there is a need for a more accurate, comprehensive and reliable investigation of this important experiential phenomenon. The study employed in this research is a mixed methods research methodology, which enabled an examination of MTEs in a comprehensive and reliable way from the perspective of leisure travellers.3219 473 - Some of the metrics are blocked by yourconsent settings
Publication Open AccessThesis DoctoralThe Nature of Products, Goods and Services(2004) ;Epworth, Roger JamesThis thesis explored the constructs of product, good and service. Theory development and the conceptualisation of constructs that underpin it were recognised as being important to any discipline including marketing. The identification of problems with how the key marketing constructs of product, good and service had been conceptualised led to the development of alternative conceptualisations. In total, product was conceptualised as an unfinished need satisfying process where product represented what the producer/marketer did for the consumer. Goods and services were conceptualised as different aspects of that same process. Goods representing all those attributes produced before the exchange has been initiated and services, all those attributes produced after. These conceptualisations were developed through a review of the relevant literature, identifying areas where the present conceptualisations were limited as well as other factors that should be included in such conceptualisations but were not. Such re-conceptualisation was undertaken in a symbiotic rather than dialectical manner, looking to work off present understandings of the phenomena to build a deeper, richer understanding of not only the constructs in themselves but also their relationship to each other.3322 1371 - Some of the metrics are blocked by yourconsent settings
Publication Open AccessThesis DoctoralA road map for career development: Exploring the career experiences of men and women in the accounting profession in Australia(2006) ;Smith, Theresa Frances; ; Fisher, Josie AThe last few decades have witnessed many social, economic and political changes that have influenced the contemporary work environment in Australia. The question confronting both researchers and organisations is whether the traditional male model of career development is relevant for both men and women in this changing world. The aim of this research was therefore to explore how men and women in the accounting profession in Australia conceptualise what career and career success mean to them, and how this meaning shapes their career behaviour in the organisation and in their personal lives. The research was conducted using an interpretive and grounded theory approach. Semi-structured interviews were carried out with 59 men and women from the accounting profession in Australia. The Strauss and Corbin (1990, 1994) grounded theory approach was used in the data collection and analysis. A list of key themes or factors influencing career development was identified from tile literature review and used to guide the research process. The strength of the grounded theory approach is that it can allow the researcher to discover a conceptual framework from the respondents interviewed and generate theory directly from this data (Strauss & Corbin 1990). The research led to the development of a set of age-related pathways that described the stages men and women progressed through in their careers. Both the men and women progressed through three stages: early adulthood (early 20s); middle adulthood (late 20s to late 30s); and pre-retirement (50s+). The metaphor of a career journey was then proposed to illustrate this age-related framework. The research revealed that there were many similarities between the men's and women's career development. The main area of divergence related to the issue of balancing career and family; with this being more complex for women. Whilst the findings of this research were similar to elements of the ext ant literature, the benefit of the research was that these elements were integrated into the one conceptual framework and relate to a contemporary context. The research also identified emerging themes which have important implications for organisations, and areas that need further research.3476 678 - Some of the metrics are blocked by yourconsent settings
Publication Open AccessThesis DoctoralThe Use and Disclosure of Intuition(s) by Leaders in Australian Organisations: A Grounded Theory(2011) ;Robson, Martin John ;Cooksey, Ray; Higgs, JoyAs workers, managers, leaders, researchers and theoreticians in organisations and in society - indeed, as humans - I argue that we continue to undervalue and underplay the role of the visceral, the tacit, the silent, the shadow, the emotional and the intuitive. Non-rational influences in the public domain, in particular, the organisations that influence our daily lives, have either been ignored or seen as irrational - something to be avoided, negated, managed, corrected, punished, excluded or in the case of intuition, marginalised, hidden and silenced. Educational institutions prepare students for an organisational life in which instrumental rationality is assumed and expected. However, the assumption that leaders in organisations are exclusively rational in their behaviour and decision-making processes is one that has come under increasing scrutiny. Research has shown that leaders use intuition frequently and consider it important to their role and effectiveness. The same research however, has also revealed that intuitions are often masked in analytical terms or suppressed. A contention of this thesis is that the cost of not acknowledging intuition or accounting for and incorporating it in work discourse and practices is high. Intuition disclosure in organisations has never been the focus of empirical research in Australia nor internationally. Studies of intuition to date have been directed at discovering what intuition 'is', its powers and pitfalls, and how one can best make use of this subconscious and elusive cognitive capacity. Understanding the nature of intuition and its potential is important, however, I assert that this knowledge is impotent in application unless the social processes surrounding its use and disclosure in the 'real world' are also understood. This study employed an approach informed by Grounded Theories to investigate the social processes of intuition use and disclosure at the intrapersonal, interpersonal, organisational and societal levels.3075 1222