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https://hdl.handle.net/1959.11/9248
Title: | Collaborative Destination Branding: Planning for Tourism Development Through Design in the Waterfall Way, NSW, Australia | Contributor(s): | Taboada, Manuela (author); Spence, Rebecca (supervisor); Haworth, Robert (supervisor); Pigram, John (supervisor) | Conferred Date: | 2010 | Copyright Date: | 2009 | Handle Link: | https://hdl.handle.net/1959.11/9248 | Abstract: | This thesis develops, applies and analyses a collaborative design methodology for branding a tourism destination. The area between the Northern Tablelands and the Mid-North Coast of New South Wales, Australia, was used as a case study for this research. The study applies theoretical concepts of systems thinking and complexity to the real world, and tests the use of design as a social tool to engage multiple stakeholders in planning. In this research I acknowledge that places (and destinations) are socially constructed through people's interactions with their physical and social environments. This study explores a methodology that is explicit about the uncertainties of the destination's system, and that helps to elicit knowledge and system trends. ... A major contribution of the present work is the articulation of an inclusive methodology to facilitate the involvement of locals into the decision-making process related to tourism planning. Of particular significance is the focus on the social construction of meaning in and through design, showing that design exercises can have significant social impact – not only on the final product, but also on the realities of the people involved in the creative process. | Publication Type: | Thesis Doctoral | Fields of Research (FoR) 2008: | 150604 Tourism Marketing 120307 Visual Communication Design (incl Graphic Design) 070108 Sustainable Agricultural Development |
Socio-Economic Objective (SEO) 2008: | 960599 Ecosystem Assessment and Management Not Elsewhere Classified 950205 Visual Communication 900302 Socio-Cultural Issues in Tourism |
Rights Statement: | Copyright 2009 - Manuela Taboada | HERDC Category Description: | T2 Thesis - Doctorate by Research | Publisher/associated links: | http://www.waterfallwaytourism.com/ |
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Appears in Collections: | Thesis Doctoral |
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