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Please use this identifier to cite or link to this item: https://hdl.handle.net/1959.11/5462
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DC FieldValueLanguage
dc.contributor.authorValenzuela, Fredyen
dc.contributor.authorNocetti, Victoren
local.source.editorEditor(s): Vinnie Jauhari, Charla Griffy-Brownen
dc.date.accessioned2010-04-06T16:56:00Z-
dc.date.issued2009-
dc.identifier.citationWomen, Technology and Entrepreneurship, p. 423-437en
dc.identifier.isbn9788184050424en
dc.identifier.isbn8184050429en
dc.identifier.urihttps://hdl.handle.net/1959.11/5462-
dc.description.abstractThis case shows the story of Martha Pfeil and her incursion in the business world. Together with two friends, she created CAFE MOKKA - a store recognized for selling the best sandwiches in Santiago, Chile's capital city. For more than 20 years she has been running this business and has been able to generate delighted customers who have been the main source of publicity for attracting new ones. This has not happened without any difficulty. The implementation of new technologies and getting a balance between her personal and business lives have been very difficult issues that she has had to deal with.en
dc.languageenen
dc.publisherReference Pressen
dc.relation.ispartofWomen, Technology and Entrepreneurshipen
dc.relation.isversionof1en
dc.titleMOKKA: 20 Years of Traditionen
dc.typeBook Chapteren
dc.subject.keywordsSmall Business Managementen
local.contributor.firstnameFredyen
local.contributor.firstnameVictoren
local.subject.for2008150314 Small Business Managementen
local.subject.seo2008910402 Managementen
local.identifier.epublicationsvtls086515519en
local.profile.schoolUNE Business Schoolen
local.profile.emailfvalenz2@une.edu.auen
local.output.categoryB1en
local.record.placeauen
local.record.institutionUniversity of New Englanden
local.identifier.epublicationsrecordpes:6403en
local.publisher.placeNew Delhi, Indiaen
local.identifier.totalchapters15en
local.format.startpage423en
local.format.endpage437en
local.title.subtitle20 Years of Traditionen
local.contributor.lastnameValenzuelaen
local.contributor.lastnameNocettien
dc.identifier.staffune-id:fvalenz2en
local.profile.roleauthoren
local.profile.roleauthoren
local.identifier.unepublicationidune:5592en
dc.identifier.academiclevelAcademicen
local.title.maintitleMOKKAen
local.output.categorydescriptionB1 Chapter in a Scholarly Booken
local.relation.urlhttp://books.google.com.au/books?id=oSPtAAAAMAAJen
local.relation.urlhttp://trove.nla.gov.au/work/30981554en
local.search.authorValenzuela, Fredyen
local.search.authorNocetti, Victoren
local.uneassociationUnknownen
local.year.published2009en
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