The digital economy and its impact on Australian and New Zealand SMEs

Abstract

This book is the second of a series of annual publications from the Small Enterprise Association of Australia and New Zealand (SEAANZ). It is targeted at all those with an interest in the small to medium enterprise (SME) sector, in particular those interested in how the digital economy is affecting the sector. The book comprises ten chapters, organised into two parts. This first chapter provides an overview of the digital economy in Australia and New Zealand and the business models used for transacting on the internet. The chapter leads to the first part of the book which introduces readers to the players in the digital economy, their roles and how effectively these roles are carried out. The second part of the book examines the extent of SME engagement in the digital economy.