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Publication DateTitleAuthor(s)Date Added
12005Consumer-based brand equity: improving the measurement - empirical evidencePappu, Ravi Sankar; Quester, Pascale G; Cooksey, Ray Wagner 1-Dec-2009
22008Towards the Integration and Contextualisation of Perspectives on Managerial IntuitionRobson, Martin J; Cooksey, Ray Wagner 22-Jan-2010
32006Consumer-based brand equity and country-of-origin relationships: some empirical evidencePappu, RS; Quester, PG; Cooksey, RW 8-May-2008