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Publication DateTitleAuthor(s)Date Added
12005Mental Models of Poverty in Developing Nations: A Causal Mapping Analysis Using a Canada-Philippines ContrastHine, Donald William ; Montiel, Cristina Jayme; Cooksey, Ray Wagner ; Lewko, John H3-Dec-2009
22005Consumer-based brand equity: improving the measurement - empirical evidencePappu, Ravi Sankar; Quester, Pascale G; Cooksey, Ray Wagner 1-Dec-2009