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Publication DateTitleAuthor(s)Date Added
12007Country image and consumer-based brand equity: relationships and implications for international marketingPappu, Ravi Sankar; Quester, Pascale G; Cooksey, Ray Wagner 10-Nov-2009
22005Consumer-based brand equity: improving the measurement - empirical evidencePappu, Ravi Sankar; Quester, Pascale G; Cooksey, Ray Wagner 1-Dec-2009