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|Title:||Latecomers: Charting a Course for the Wine Industry in the New England Australia Region||Contributor(s):||Mounter, Stuart (author) ; Grant, Bligh (author); Fleming, Euan (author); Griffith, Garry (author)||Publication Date:||2011||Handle Link:||https://hdl.handle.net/1959.11/9875||Abstract:||The Australian wine industry is currently experiencing a correction, ostensibly a victim of its own success. Some observers have concluded that prospects for the industry in the medium- to long-term are strong. However, a consortium of peak industry organizations recently called for more radical approaches to industry restructuring to protect its core viability. Against these uncertain prospects, this paper adopts a multidisciplinary approach to analyse the prospects for one of Australia's newest wine regions, New England Australia. We argue that despite the barriers to its development, a commercially sound course can be charted for New England Australia. This course is based on a regional strategic alliance featuring leadership, improved inter-industry cooperation, niche marketing and a branding strategy focused on what is unique to the region.||Publication Type:||Journal Article||Source of Publication:||Australasian Journal of Regional Studies, 17(3), p. 300-329||Publisher:||Australia and New Zealand Regional Science Association International Inc (ANZRSAI)||Place of Publication:||Australia||ISSN:||1324-0935||Field of Research (FOR):||070106 Farm Management, Rural Management and Agribusiness||Peer Reviewed:||Yes||HERDC Category Description:||C1 Refereed Article in a Scholarly Journal||Other Links:||http://www.anzrsai.org/system/files/f8/f4/f72/f76/o467//Bligh%20et%20al.pdf||Statistics to Oct 2018:||Visitors: 111
|Appears in Collections:||Journal Article|
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