Please use this identifier to cite or link to this item: https://hdl.handle.net/1959.11/9875
Title: Latecomers: Charting a Course for the Wine Industry in the New England Australia Region
Contributor(s): Mounter, Stuart  (author)orcid ; Grant, Bligh  (author); Fleming, Euan  (author); Griffith, Garry  (author)orcid 
Publication Date: 2011
Handle Link: https://hdl.handle.net/1959.11/9875
Abstract: The Australian wine industry is currently experiencing a correction, ostensibly a victim of its own success. Some observers have concluded that prospects for the industry in the medium- to long-term are strong. However, a consortium of peak industry organizations recently called for more radical approaches to industry restructuring to protect its core viability. Against these uncertain prospects, this paper adopts a multidisciplinary approach to analyse the prospects for one of Australia's newest wine regions, New England Australia. We argue that despite the barriers to its development, a commercially sound course can be charted for New England Australia. This course is based on a regional strategic alliance featuring leadership, improved inter-industry cooperation, niche marketing and a branding strategy focused on what is unique to the region.
Publication Type: Journal Article
Source of Publication: Australasian Journal of Regional Studies, 17(3), p. 300-329
Publisher: Australia and New Zealand Regional Science Association International Inc (ANZRSAI)
Place of Publication: Australia
ISSN: 1324-0935
Field of Research (FOR): 070106 Farm Management, Rural Management and Agribusiness
Peer Reviewed: Yes
HERDC Category Description: C1 Refereed Article in a Scholarly Journal
Other Links: http://www.anzrsai.org/system/files/f8/f4/f72/f76/o467//Bligh%20et%20al.pdf
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