Please use this identifier to cite or link to this item:
Title: Latecomers: Charting a Course for the Wine Industry in the New England Australia Region
Contributor(s): Mounter, Stuart  (author)orcid ; Grant, Bligh  (author); Fleming, Euan  (author); Griffith, Garry  (author)orcid 
Publication Date: 2011
Handle Link:
Abstract: The Australian wine industry is currently experiencing a correction, ostensibly a victim of its own success. Some observers have concluded that prospects for the industry in the medium- to long-term are strong. However, a consortium of peak industry organizations recently called for more radical approaches to industry restructuring to protect its core viability. Against these uncertain prospects, this paper adopts a multidisciplinary approach to analyse the prospects for one of Australia's newest wine regions, New England Australia. We argue that despite the barriers to its development, a commercially sound course can be charted for New England Australia. This course is based on a regional strategic alliance featuring leadership, improved inter-industry cooperation, niche marketing and a branding strategy focused on what is unique to the region.
Publication Type: Journal Article
Source of Publication: Australasian Journal of Regional Studies, 17(3), p. 300-329
Publisher: Australia and New Zealand Regional Science Association International Inc (ANZRSAI)
Place of Publication: Australia
ISSN: 1324-0935
Field of Research (FOR): 070106 Farm Management, Rural Management and Agribusiness
Peer Reviewed: Yes
HERDC Category Description: C1 Refereed Article in a Scholarly Journal
Other Links:
Statistics to Oct 2018: Visitors: 111
Views: 122
Downloads: 0
Appears in Collections:Journal Article

Files in This Item:
2 files
File Description SizeFormat 
Show full item record

Page view(s)

checked on Feb 8, 2019
Google Media

Google ScholarTM


Items in Research UNE are protected by copyright, with all rights reserved, unless otherwise indicated.