Assessing buyers' requirements for fresh produce in the formal market sector in Papua New Guinea

Author(s)
Chang, Christie
Griffith, Garry
Publication Date
2011
Abstract
A market survey was conducted in five main city centres in Papua New Guinea to better understand buyers' requirements for fresh produce of major buyers in the formal market (wholesalers, the food services sector and supermarkets). The objectives of the survey were to provide farmers with this market information and to identify marketing opportunities which suit their circumstances. The establishment of quality standards for key vegetables appears to be a reasonable starting point for improving communication on, and meeting, quality requirements from the formal market. Locally appropriate quality standards will help provide incentives to farmers to produce quality products and guidelines to improve postharvest handling.
Citation
Australasian Agribusiness Review, v.19, p. 64-75
ISSN
1833-5675
1442-6951
1320-0348
Link
Language
en
Publisher
University of Melbourne
Title
Assessing buyers' requirements for fresh produce in the formal market sector in Papua New Guinea
Type of document
Journal Article
Entity Type
Publication

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