Please use this identifier to cite or link to this item:
https://hdl.handle.net/1959.11/9577
Title: | Propensity to Buy Branded Beef Among Groups of Australian Beef Consumers | Contributor(s): | Morales, Luis Emilio (author) ; Griffith, Garry (author) ; Wright, Victor (author); Fleming, Euan (author); Umberger, Wendy (author); Hoang, Nam (author) | Publication Date: | 2011 | Handle Link: | https://hdl.handle.net/1959.11/9577 | Abstract: | *Australian Beef Industry has evolved in: • Processing → A more integrated supply chain. • Quality evaluation system → Introduction of MSA grades. *Research Problem: • Eating Quality is guaranteed, but Product Information is low. • Small companies have survived by focusing on niches (Selling differentiated and branded products). • Large Australian beef-producing companies are not selling differentiated and branded products to Supermarkets. *The challenge for the industry → To develop a wider range of brands on a larger scale. Consumers could recognise different attributes, uses and origins. Is this possible? | Publication Type: | Conference Publication | Conference Details: | AARES 2011: 55th Annual Conference of the Australian Agricultural and Resource Economics Society, Melbourne, Australia, 8th - 11th February, 2011 | Source of Publication: | Presented at the 55th Annual Conference of the Australian Agricultural and Resource Economics Society | Publisher: | Australian Agricultural and Resource Economics Society (AARES) | Place of Publication: | Australia | Fields of Research (FoR) 2008: | 140201 Agricultural Economics 140302 Econometric and Statistical Methods 140206 Experimental Economics |
Socio-Economic Objective (SEO) 2008: | 910209 Preference, Behaviour and Welfare 910201 Consumption |
HERDC Category Description: | E3 Extract of Scholarly Conference Publication | Publisher/associated links: | http://www.aares.org.au/AARES/Meetings_and_Conferences/Annual_Conferences/2011_AC_Powerpoint_Presentations/2011_Pwr_Pt_Presentations.aspx |
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Appears in Collections: | Conference Publication UNE Business School |
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