| Author(s) |
Morales, Luis Emilio
Griffith, Garry
Wright, Victor
Fleming, Euan
Umberger, Wendy
Hoang, Nam
|
| Publication Date |
2011
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| Abstract |
*Australian Beef Industry has evolved in: • Processing → A more integrated supply chain. • Quality evaluation system → Introduction of MSA grades. *Research Problem: • Eating Quality is guaranteed, but Product Information is low. • Small companies have survived by focusing on niches (Selling differentiated and branded products). • Large Australian beef-producing companies are not selling differentiated and branded products to Supermarkets. *The challenge for the industry → To develop a wider range of brands on a larger scale. Consumers could recognise different attributes, uses and origins. Is this possible?
|
| Citation |
Presented at the 55th Annual Conference of the Australian Agricultural and Resource Economics Society
|
| Link | |
| Language |
en
|
| Publisher |
Australian Agricultural and Resource Economics Society (AARES)
|
| Title |
Propensity to Buy Branded Beef Among Groups of Australian Beef Consumers
|
| Type of document |
Conference Publication
|
| Entity Type |
Publication
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| Name | Size | format | Description | Link |
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