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Title: Propensity to Buy Branded Beef Among Groups of Australian Beef Consumers
Contributor(s): Morales, Luis Emilio (author); Griffith, Garry (author)orcid ; Wright, Victor (author); Fleming, Euan (author); Umberger, Wendy (author); Hoang, Nam (author)
Publication Date: 2011
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Abstract: *Australian Beef Industry has evolved in: • Processing → A more integrated supply chain. • Quality evaluation system → Introduction of MSA grades. *Research Problem: • Eating Quality is guaranteed, but Product Information is low. • Small companies have survived by focusing on niches (Selling differentiated and branded products). • Large Australian beef-producing companies are not selling differentiated and branded products to Supermarkets. *The challenge for the industry → To develop a wider range of brands on a larger scale. Consumers could recognise different attributes, uses and origins. Is this possible?
Publication Type: Conference Publication
Source of Publication: Presented at the 55th Annual Conference of the Australian Agricultural and Resource Economics Society
Field of Research (FOR): 140201 Agricultural Economics
140302 Econometric and Statistical Methods
140206 Experimental Economics
HERDC Category Description: E3 Extract of Scholarly Conference Publication
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