Please use this identifier to cite or link to this item: https://hdl.handle.net/1959.11/9577
Title: Propensity to Buy Branded Beef Among Groups of Australian Beef Consumers
Contributor(s): Morales, Luis Emilio  (author)orcid ; Griffith, Garry  (author)orcid ; Wright, Victor  (author); Fleming, Euan  (author); Umberger, Wendy (author); Hoang, Nam  (author)orcid 
Publication Date: 2011
Handle Link: https://hdl.handle.net/1959.11/9577
Abstract: *Australian Beef Industry has evolved in: • Processing → A more integrated supply chain. • Quality evaluation system → Introduction of MSA grades. *Research Problem: • Eating Quality is guaranteed, but Product Information is low. • Small companies have survived by focusing on niches (Selling differentiated and branded products). • Large Australian beef-producing companies are not selling differentiated and branded products to Supermarkets. *The challenge for the industry → To develop a wider range of brands on a larger scale. Consumers could recognise different attributes, uses and origins. Is this possible?
Publication Type: Conference Publication
Conference Name: AARES 2011: 55th Annual Conference of the Australian Agricultural and Resource Economics Society, Melbourne, Australia, 8th - 11th February, 2011
Conference Details: AARES 2011: 55th Annual Conference of the Australian Agricultural and Resource Economics Society, Melbourne, Australia, 8th - 11th February, 2011
Source of Publication: Presented at the 55th Annual Conference of the Australian Agricultural and Resource Economics Society
Field of Research (FOR): 140201 Agricultural Economics
140302 Econometric and Statistical Methods
140206 Experimental Economics
HERDC Category Description: E3 Extract of Scholarly Conference Publication
Other Links: http://www.aares.org.au/AARES/Meetings_and_Conferences/Annual_Conferences/2011_AC_Powerpoint_Presentations/2011_Pwr_Pt_Presentations.aspx
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