Please use this identifier to cite or link to this item: https://hdl.handle.net/1959.11/9232
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dc.contributor.authorMorales, Luis Emilioen
dc.contributor.authorGriffith, Garryen
dc.contributor.authorFleming, Euanen
dc.contributor.authorWright, Victoren
dc.date.accessioned2012-01-17T12:01:00Z
dc.date.created2010en
dc.date.issued2011en
dc.identifier.urihttps://hdl.handle.net/1959.11/9232en
dc.description.abstractThe Australian beef industry has evolved in its processing and quality evaluation systems into a more integrated supply chain via the introduction of Meat Standards Australia (MSA) grades. Even though the eating quality consistency of each cut may be guaranteed using the MSA scheme, consumers do not have much information about its attributes when they want to buy a piece of meat, so their purchase could be far from their preferences. Quality differentiation of fresh beef is rare in Australia; therefore, the capacity of consumers to express their preferences is constrained and the profitability of the entire supply chain is reduced. Some small specialised companies have received higher prices by introducing MSA grades and offering products that are differentiated, branded and guaranteed. But large Australian beef-producing companies are not currently selling differentiated and branded products to important retailers such as supermarkets. The objectives of this study are to identify the characteristics of the demand for branded beef products and the potential for large-scale differentiation using brands in the Australian beef marketing system, and how this differentiation may best be done given the structure of the supply chain.en
dc.languageenen
dc.titlePromoting Branded Products as Innovation in the Australian Beef Marketing Systemen
dc.typeThesis Doctoralen
dcterms.accessRightsUNE Greenen
dc.subject.keywordsApplied Economicsen
local.contributor.firstnameLuis Emilioen
local.contributor.firstnameGarryen
local.contributor.firstnameEuanen
local.contributor.firstnameVictoren
local.subject.for2008140299 Applied Economics not elsewhere classifieden
local.subject.seo2008910299 Microeconomics not elsewhere classifieden
dcterms.RightsStatementCopyright 2010 - Luis Emilio Moralesen
dc.date.conferred2011en
local.thesis.degreelevelDoctoralen
local.thesis.degreenameDoctor of Philosophyen
local.contributor.grantorUniversity of New Englanden
local.profile.schoolSchool of Business, Economics and Public Policyen
local.profile.schoolUNE Business Schoolen
local.profile.schoolUNE Business Schoolen
local.profile.schoolUNE Business Schoolen
local.profile.emaillmorales@une.edu.auen
local.profile.emailggriffit@une.edu.auen
local.profile.emailefleming@une.edu.auen
local.profile.emailvwright5@une.edu.auen
local.output.categoryT2en
local.record.placeauen
local.record.institutionUniversity of New Englanden
local.identifier.epublicationsrecordune_thesis-20101203-142013en
local.access.fulltextYesen
local.contributor.lastnameMoralesen
local.contributor.lastnameGriffithen
local.contributor.lastnameFlemingen
local.contributor.lastnameWrighten
dc.identifier.staffune-id:lmoralesen
dc.identifier.staffune-id:ggriffiten
dc.identifier.staffune-id:eflemingen
dc.identifier.staffune-id:vwright5en
local.profile.orcid0000-0002-5276-6222en
local.profile.roleauthoren
local.profile.rolesupervisoren
local.profile.rolesupervisoren
local.profile.rolesupervisoren
local.identifier.unepublicationidune:9423en
dc.identifier.academiclevelAcademicen
dc.identifier.academiclevelAcademicen
dc.identifier.academiclevelAcademicen
dc.identifier.academiclevelAcademicen
local.title.maintitlePromoting Branded Products as Innovation in the Australian Beef Marketing Systemen
local.output.categorydescriptionT2 Thesis - Doctorate by Researchen
local.description.statisticsepubsVisitors: 158<br />Views: 154<br />Downloads: 26en
local.thesis.borndigitalyesen
local.search.authorMorales, Luis Emilioen
local.search.supervisorGriffith, Garryen
local.search.supervisorFleming, Euanen
local.search.supervisorWright, Victoren
local.open.fileurlhttps://rune.une.edu.au/web/retrieve/d9ec8f25-1d31-48dc-a6bd-a4db008fa605en
local.open.fileurlhttps://rune.une.edu.au/web/retrieve/02e6cfd7-2aa0-411a-93af-8fa82eb4e87fen
Appears in Collections:Thesis Doctoral
UNE Business School
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