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Title: Yours, Mine or Ours: What Counts as Innovation?
Contributor(s): Cooksey, Ray W  (author)
Publication Date: 2011
DOI: 10.1080/1389224X.2011.559083
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Abstract: In this paper, I argue that research and development organizations (R&DOs) have particular perspectives on what counts as an innovation whereas the potential adopting users usually have quite different often diverse perspectives. If these 'worldviews' do not overlap or speak to each other, then what R&DOs consider innovative might constitute a waste of time and resources from the potential users' perspective, thereby negating the entire adoption process. Using complex systems theory and storytelling concepts, I argue that innovation emerges from the confluence of diverse stories. If, however, the dominant perspectives informing these stories originate from within an R&DO (in-house storytelling), then innovation will occur in a vacuum. Stories from potential adoption contexts external to an R&DO (out-of-house storytelling) need to be integrated into the innovation process at all stages whereupon out-of-house stories are actively sought out and brought into the R&DO (inward flow) and in-house stories are actively shared within relevant external contexts (outward flow). Juxtaposing in-house and out-of-house stories provides a co-evolving emergent pathway for innovation. The R&DO focuses its energy on needs/issues highlighted in out-of-house stories, thereby co-constructing the context for innovation and potential adoption. Those providing out-of-house stories become primed for innovation through an understanding of in-house stories, thereby co-constructing the adoption context. This paper integrates complex systems and storytelling concepts to provide a unique perspective on the innovation process; a process that explicitly harnesses the complex interactive dynamics between R&DOs and adopter contexts.
Publication Type: Journal Article
Source of Publication: Journal of Agricultural Education and Extension, 17(3), p. 283-295
Publisher: Routledge
Place of Publication: London, United Kingdom
ISSN: 1389-224X
Field of Research (FOR): 150310 Organisation and Management Theory
150307 Innovation and Technology Management
Socio-Economic Objective (SEO): 910406 Technological and Organisational Innovation
910402 Management
Peer Reviewed: Yes
HERDC Category Description: C1 Refereed Article in a Scholarly Journal
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