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Title: Detection of Differential Viewing Patterns to Erotic and Non-Erotic Stimuli Using Eye-Tracking Methodology
Contributor(s): Lykins, Amy  (author)orcid ; Meana, Marta (author); Kambe, Gretchen (author)
Publication Date: 2006
DOI: 10.1007/s10508-006-9065-z
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Abstract: As a first step in the investigation of the role of visual attention in the processing of erotic stimuli, eye-tracking methodology was employed to measure eye movements during erotic scene presentation. Because eye-tracking is a novel methodology in sexuality research, we attempted to determine whether the eye-tracker could detect differences (should they exist) in visual attention to erotic and non-erotic scenes. A total of 20 men and 20 women were presented with a series of erotic and non-erotic images and tracked their eye movements during image presentation. Comparisons between erotic and non-erotic image groups showed significant differences on two of three dependent measures of visual attention (number of fixations and total time) in both men and women. As hypothesized, there was a significant Stimulus x Scene Region interaction, indicating that participants visually attended to the body more in the erotic stimuli than in the non-erotic stimuli, as evidenced by a greater number of fixations and longer total time devoted to that region. These findings provide support for the application of eye-tracking methodology as a measure of visual attentional capture in sexuality research. Future applications of this methodology to expand our knowledge of the role of cognition in sexuality are suggested.
Publication Type: Journal Article
Source of Publication: Archives of Sexual Behavior, 35(5), p. 569-575
Publisher: Springer New York LLC
Place of Publication: United States of America
ISSN: 1573-2800
Field of Research (FOR): 170105 Gender Psychology
170106 Health, Clinical and Counselling Psychology
Peer Reviewed: Yes
HERDC Category Description: C1 Refereed Article in a Scholarly Journal
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