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|Title:||Cultural Scripts: Applications to Language Teaching and Intercultural Communication||Contributor(s):||Goddard, Cliff (author)||Publication Date:||2010||Handle Link:||https://hdl.handle.net/1959.11/7914||Abstract:||Cultural scripts provide a powerful new technique for articulating cultural norms, values and practices using simple cross-translatable phrasing. The technique is based on many decades of research into cross-cultural semantics by Anna Wierzbicka and colleagues in the Natural Semantic Metalanguage approach. This paper illustrates the cultural scripts approach with three examples of pragmatics of Anglo English: request strategies, personal remarks, and phatic complimenting in American English. It argues that the cultural scripts approach can be readily adapted for use in teaching intercultural pragmatics and intercultural communication.||Publication Type:||Book Chapter||Source of Publication:||Studies in Pragmatics, v.3, p. 105-119||Publisher:||Higher Education Press||Place of Publication:||China||ISBN:||9787040307566||Field of Research (FOR):||200403 Discourse and Pragmatics
200408 Linguistic Structures (incl Grammar, Phonology, Lexicon, Semantics)
|HERDC Category Description:||B1 Chapter in a Scholarly Book||Other Links:||http://product.china-pub.com/1698513&ref=xiangguan||Statistics to Oct 2018:||Visitors: 228
|Appears in Collections:||Book Chapter|
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