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Title: Cultural Scripts: Applications to Language Teaching and Intercultural Communication
Contributor(s): Goddard, Cliff  (author)
Publication Date: 2010
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Abstract: Cultural scripts provide a powerful new technique for articulating cultural norms, values and practices using simple cross-translatable phrasing. The technique is based on many decades of research into cross-cultural semantics by Anna Wierzbicka and colleagues in the Natural Semantic Metalanguage approach. This paper illustrates the cultural scripts approach with three examples of pragmatics of Anglo English: request strategies, personal remarks, and phatic complimenting in American English. It argues that the cultural scripts approach can be readily adapted for use in teaching intercultural pragmatics and intercultural communication.
Publication Type: Book Chapter
Source of Publication: Studies in Pragmatics, v.3, p. 105-119
Publisher: Higher Education Press
Place of Publication: China
ISBN: 9787040307566
Field of Research (FOR): 200403 Discourse and Pragmatics
200408 Linguistic Structures (incl Grammar, Phonology, Lexicon, Semantics)
HERDC Category Description: B1 Chapter in a Scholarly Book
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