| Author(s) |
Goddard, Cliff
|
| Publication Date |
2010
|
| Abstract |
Cultural scripts provide a powerful new technique for articulating cultural norms, values and practices using simple cross-translatable phrasing. The technique is based on many decades of research into cross-cultural semantics by Anna Wierzbicka and colleagues in the Natural Semantic Metalanguage approach. This paper illustrates the cultural scripts approach with three examples of pragmatics of Anglo English: request strategies, personal remarks, and phatic complimenting in American English. It argues that the cultural scripts approach can be readily adapted for use in teaching intercultural pragmatics and intercultural communication.
|
| Citation |
Studies in Pragmatics, v.3, p. 105-119
|
| ISBN |
9787040307566
|
| Link | |
| Language |
en
|
| Publisher |
Higher Education Press
|
| Edition |
1
|
| Title |
Cultural Scripts: Applications to Language Teaching and Intercultural Communication
|
| Type of document |
Book Chapter
|
| Entity Type |
Publication
|
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