Please use this identifier to cite or link to this item: https://hdl.handle.net/1959.11/7108
Title: An Investigation of Factors Influencing the Continued and Frequent Use of Internet Banking by Australian Consumers
Contributor(s): Adapa, Sujana  (author)orcid ; Rindfleish, Jennifer  (supervisor); Cooksey, Ray (supervisor); Valenzuela-Abaca, Fredy  (supervisor)
Conferred Date: 2010
Copyright Date: 2010
Open Access: Yes
Handle Link: https://hdl.handle.net/1959.11/7108
Abstract: The goal of this study was to investigate the factors that influence how consumers continue to use, and how frequently they use, internet banking in Australia. Patterns of continued use and frequency of use of internet banking have been neglected as most of the existing studies focus on either consumer adoption or acceptance of internet banking. However, in comparison to new customer acquisition, measures of continued and frequent use of internet banking are related to a cost-effective marketing strategy aimed at retaining customers. The research in this thesis is a response to a gap in existing literature which requires the application of more integrated theory testing and the identification of factors that influence the continued and frequent use of internet banking in order of importance to consumers. In order to address the research goals, the study sets out to develop a conceptual framework based on theoretical models related to the acceptance of technology and diffusion of innovations theory. The conceptual model developed encompasses technology, channel, social and value for money factors as predictors in the identification of influential factors for consumers and their continued and frequent use of internet banking.
Publication Type: Thesis Doctoral
Field of Research Codes: 150599 Marketing not elsewhere classified
Rights Statement: Copyright 2010 - Sujana Adapa
HERDC Category Description: T2 Thesis - Doctorate by Research
Statistics to Oct 2018: Visitors: 376
Views: 362
Downloads: 31
Appears in Collections:Thesis Doctoral

Files in This Item:
9 files
File Description SizeFormat 
open/MARCXML.xmlMARCXML.xml2.77 kBUnknownView/Open
open/SOURCE03.pdfAbstract163.1 kBAdobe PDF
Download Adobe
View/Open
open/SOURCE04.pdfThesis1.87 MBAdobe PDF
Download Adobe
View/Open
1 2 Next
Show full item record

Page view(s)

288
checked on Mar 5, 2019

Download(s)

138
checked on Mar 5, 2019
Google Media

Google ScholarTM

Check


Items in Research UNE are protected by copyright, with all rights reserved, unless otherwise indicated.