Wine as a Small Business: A Cross Regional Preliminary Study of Cellar Door Sales Issues

Abstract

With global tourism suffering the vagaries of economic softening and terrorism, there is a fear expressed among SME wineries, that the tourist Dollar, Yen or Schilling might stop short of their neighbourhood. Many wineries therefore look to local supporting activities with significant impact on encouraging tourist numbers and increasing retention time at outlets. This study is predicated on the belief that the Hunter Valley with 'a need for enlarging the tourist dollar slice', and the Regional South West of Western Australia needing the overall 'pie size' increased would benefit from shared knowledge and intelligence in enhancing their wine industry tourism.