Please use this identifier to cite or link to this item:
https://hdl.handle.net/1959.11/6579
Title: | Entrepreneurship and indigenous entrepreneurs in religious tourism in India | Contributor(s): | Shinde, Kiran (author) | Publication Date: | 2010 | DOI: | 10.1002/jtr.771 | Handle Link: | https://hdl.handle.net/1959.11/6579 | Abstract: | This paper demonstrates how indigenous religious entrepreneurs drive religious tourism in a non-western context. Building on the case study of Vrindavan, an emerging religious tourism destination in India, it explains religious tourism as a natural progression of traditional pilgrimage economy, where entrepreneurship springs from socio-cultural and ritual exchanges and knowledge of religious protocols and procedures between indigenous religious functionaries and visitors. Using religious hegemony, social status and networks, religious entrepreneurs innovate, develop new products and expand the cultural economy of rituals and performances to suit the demands of the burgeoning tourism. The tendency to consider such entrepreneurship as informal not only exempts them from most regulations and legal responsibilities but also undermines their contribution in maintaining the 'religious' - the most important resource in religious tourism. | Publication Type: | Journal Article | Source of Publication: | International Journal of Tourism Research, 12(5), p. 523-535 | Publisher: | John Wiley & Sons Ltd | Place of Publication: | United Kingdom | ISSN: | 1522-1970 1099-2340 |
Fields of Research (FoR) 2008: | 150603 Tourism Management 160402 Recreation, Leisure and Tourism Geography 160403 Social and Cultural Geography 150604 Tourism Marketing |
Socio-Economic Objective (SEO) 2008: | 900302 Socio-Cultural Issues in Tourism 900301 Economic Issues in Tourism 959999 Cultural Understanding not elsewhere classified |
Peer Reviewed: | Yes | HERDC Category Description: | C1 Refereed Article in a Scholarly Journal |
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Appears in Collections: | Journal Article |
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